Episode #26 | From Concept to Launch: Developing a Disruptive Product Portfolio Using a Digital Mindset

Join us behind the scenes of DI Labs' largest product development and launch program to date, powered by a digital-first approach. Spanning eight years, this transformative journey began in 2015 with a rough business plan. It culminated in 2024 with the launch of a groundbreaking four-model product portfolio for Prinsco, a leader in water management solutions. Our guests on this episode of Solutionology Stories are Jason Ahrenholz, Prinsco's Director of Engineering, and Judd Effinger, Prinsco's Onsite Sales Manager.

Prinsco set out to disrupt a monopolized market by introducing a high-performance product alternative in the onsite septic industry. Achieving this vision required an unprecedented commitment to resource allocation, leadership alignment, and long-term success—all underpinned by a digital mindset.

As Prinsco's development partner, DI Labs utilized cutting-edge digital manufacturing techniques, including additive manufacturing, to innovate, prototype, and create a full-scale model for prelaunch marketing. Tune in to discover how this digital approach enabled breakthrough solutions and redefined product development success.

00:00 Intro
03:24 Market Opportunity
7:47 Injection Molding to Thermoforming
15:41 Back to Injection Molding
24:06 Market Launch
31:01 Project Takeaways

Watch an on-location report from the testing pit.

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