• Episode 242: Five Writing Lessons From Barnes & Nobles' Turnaround

  • Mar 10 2025
  • Duración: 22 m
  • Podcast

Episode 242: Five Writing Lessons From Barnes & Nobles' Turnaround

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  • In this week's episode, we take a look at five lessons for writers from Barnes & Nobles' turnaround. I also discuss indie author advertising results from February 2025. This week's coupon code will get you 50% off the audiobook of Dragonskull: Blade of the Elves, Book #3 in the Dragonskull series (as excellently narrated by Brad Wills), at my Payhip store: BLADE50 The coupon code is valid through March 28, 2025. So if you need a new audiobook for spring, we’ve got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 242 of The Pulp Writer Show. My name is Jonathan Moeller. Today is March 7, 2025, and today we are looking at writing lessons from the dramatic turnaround of Barnes and Noble. We'll also look at my ad results for February 2025 and we'll also have Coupon of the Week and an update on my current writing projects and Question of the Week. First off, let's start with Coupon of the Week. This week's coupon code will get you 50% off the audiobook of Dragonskull: Blade of the Elves, Book Number Three in the Dragon Skull Series (as excellent narrated by Brad Wills), at my Payhip store. That coupon code is BLADE50. We'll have the coupon code and the link in the show notes. This coupon code is valid through March 28th, 2025, so if you need a new audiobook for spring, we have got you covered. Now an update on my current writing and audiobook projects. The rough draft of Ghosts in the Assembly is done and I am 16% into the second phase of editing. If all goes well, I am planning to publish the book on March 14th, assuming there are no unanticipated interruptions, which is always risky to rely upon, but things are going well with it and I'm optimistic we can do that. I'm also 13,000 words into Shield of Battle and after Ghost in the Assembly is published, that will be my main project. In audiobook news, Orc-Hoard, the fourth book in the Half-Elven Thief series (as narrated by Leanne Woodward), is now available and you can get it at all the usual audiobook stores. Half-Elven Thief: Omnibus One (which is a combination of Half-Elven Thief, Wizard-Thief, and Half-Orc Paladin, the first three books in the series) is also now available in audio (as excellently narrated by Leanne Woodward), and you can give that omnibus edition at Audible, Amazon, and Apple. So that is where I'm at with my current writing projects. 00:01:49 Question of the Week Question the Week is designed to inspire enjoyable discussions of interesting topics. This week's question, when you have an unpleasant chore that must be done, do you prefer to split it up into smaller parts over a number of days or just to get it all over with at once? No wrong answers, obviously. The inspiration for this question is the fact that it's tax prep time here in the United States, and I have spent a lot of time this week working on that. Justin says: I prefer to get it over with all at once if possible. Extending your example, I have somehow become the tax preparer for other family members, so there are a few days where that is what I do. I also set aside a few hours every month for vehicle maintenance: check fluids, tire pressure, top off everything, look at belts (replace if worn). It's amazing how more reliable cars are when you look after them a bit. That is very true. Good car maintenance advice from Justin. Catriona says: Procrastinate. I love to procrastinate, then the mad dash to the very last second of the deadline. Retired now, so no longer need to be efficiently organized. Jenny says: Oh, split if I can, procrastinate if I can't. Dishes? Do some or put some away, do more later or let my laundry pile up until I have no pants. And Juana says: Let's get this over with. (Transcriptionist’s note: this was posted in the form of a GIF of Liz Lemon from 30 Rock) For myself, I suppose the answer is that I essentially get to do both since I'm technically a small business owner as a publisher, I do some tax stuff every month and then usually have a couple of days in March that are all tax prep. Other than that, it really depends on the size of the task in question. My preferred way would be to split a task up into smaller pieces and do 'em until they're done. But if you have something like snow shoveling, for example, you really do have to kind of bite the bullet and get it over with all at once. 00:03:21 February 2025 Ad Results Now let's see how my ads did in February 2025. February is generally a better month for advertising than November, December, and January. The reason for that is that Valentine's Day and the Super Bowl drives some consumer spending, though not nearly as much as the Christmas and Thanksgiving holidays, and so therefore the cost per click is often lower and you can usually have good results with ads. First up, Facebook ads. In February, I advertised both Cloak Games/Cloak Mage and all the Ghosts on Facebook. For Cloak Games/Cloak Mage, I got...
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