Episode 1: Why Choices Matter? An Origin Story and a Conversation with Brandon Vonderharr

In this initial episode of The Choices Matter Podcast, we sit down with Brandon Vonderharr, a managing partner at Alliance Integrated Marketing Services. The Choices Matter program was his brainchild as a high school senior and has become a life-changing program inspiring students to make safer, smarter decisions behind the wheel and in life.

Brandon shares the deeply personal story that sparked the creation of the program and how real-life stories, peer conversations, and interactive materials are helping young people across the country recognize the impact of their choices.

Supported by highway safety offices nationwide, Choices Matter is more than a school presentation — it's a movement.