Ep105: Transforming B2B - How Spryker Powers Complex B2B Commerce with AWS

Spryker’s Chief Product Officer, Elena Leonova, discusses the Spryker Business Intelligence platform and how working with AWS as a strategic advisor unlocked deeper opportunities for transformative growth.

Topics Include:

• Elena Leonova introduces Spryker as digital commerce platform
• Spryker focuses on sophisticated B2B commerce transactions
• Traditional industries: manufacturing, industrial goods, med tech
• Customers sell complex equipment like MRI machines, tractors
• Products are custom-built to order through procurement processes
• Extensive negotiation and aftermarket servicing are required
• Competitors focus on fashion, food - not complex equipment
• Spryker exclusively hosted on AWS cloud infrastructure
• AWS partnership enables new capabilities and customer innovation
• Business intelligence tools and AI capabilities now available
• Ricoh example: global manufacturer of industrial-grade printers
• Ricoh sells through dealers and distributors worldwide
• S-Diverse: new automotive software marketplace partnership platform
• Connects automotive manufacturers with embedded software producers
• Spryker Business Intelligence powered by Amazon QuickSight launched
• Commerce becoming more intelligent than traditional repeat purchases
• Complex equipment buyers don't purchase MRI machines weekly
• Platform provides insights into customer portal navigation patterns
• Combines commerce data with search, CRM, competitive intelligence
• Helps merchants identify revenue optimization signals from noise
• Business intelligence integrated directly within Spryker platform
• Customers should evaluate platform's future scalability and flexibility
• Revenue optimization requires understanding what metrics to improve
• Easy-to-use data analysis prevents information overload problems
• QuickSight's GenAI capabilities enable faster executive decision-making
• AWS partnership provided cost optimization and innovation confidence
• Elena initially viewed AWS as just hosting provider
• Building shared vision with AWS unlocked deeper collaboration
• AWS became trusted advisor for strategy and partnerships
• Generative AI enables multi-persona communication across customer types

Participants:

• Elena Leonova – Chief Product Officer, Spryker

See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/