Ep104: Partnership in Innovation - How ActiveFence and AWS are De-risking AI

ActiveFence CEO Noam Schwartz discusses how his company evolved from protecting platforms against user-generated harmful content to helping companies deploy public-facing AI safely at scale.

Topics Include:

• Noam Schwartz introduces himself as ActiveFence CEO
• Former intelligence officer specializing in open source intelligence
• Mission: protect online experiences for everyone everywhere
• Online platforms constantly hammered by various attacks
• Attacks include cybersecurity, abuse, hate speech, spam
• Companies playing endless whack-a-mole game with violations
• Need scalable solution that works across languages/formats
• Developed enterprise-grade technology for sophisticated companies
• Amazon became customer and great partner early on
• Generative AI introduction changed the game completely
• LLMs non-deterministic unlike traditional programmed chatbots
• Same input produces different outputs each time
• AI deployed in customer support, healthcare, airlines
• New risks when models speak on company's behalf
• One bad output creates legal and reputational damage
• Companies need to deploy public-facing AI safely
• Transition affects healthcare, finance, gaming, government sectors
• Building on years of user-generated content expertise
• No specific ChatGPT moment triggered their AI pivot
• ActiveFence was AI company since day one
• Model companies like Amazon, Nvidia asked for help
• Realized their expertise perfectly suited for AI safety
• Staying on top of AI developments is impossible
• Focus on customer adoption, not every new release
• Main enterprise challenge is trusting AI technology
• Unrealistic expectations for 100% accuracy from AI
• Most companies will license existing models, not build
• Security solutions remain independent like traditional cybersecurity

Participants:

• Noam Schwartz – CEO and Co-Founder, ActiveFence
• Ofer Oringher – Software and Technology Account Manager, AWS

See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/