Ep 72: Craig Davis - Always Adding Value

Craig Davis, an experienced coach in the housing industry, joins Michael and Kathryn to discuss his background, leadership approach, and coaching philosophy. He shares insights on personal branding, setting proactive objectives, and diversifying referral categories to advance one's business in the mortgage industry. Craig highlights his passion for coaching and his unique approach to leadership, which he calls "fractional leadership." The conversation also touches on the importance of understanding one's value proposition and raising the value of clients, referral partners, and teams through a consultative approach. The three discuss their upcoming meeting at the HousingWire conference and the importance of building relationships within the industry.

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