Engineering Founders

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  • The show for engineering leaders making the leap to start their own company! We dive into the stories, pivotal moments and critical insights from former eng leaders turned founders, that helped them take those early leaps to launch their own company!
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Economía Gestión Gestión y Liderazgo Liderazgo
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Episodios
  • From early days to IPO: Scaling leadership, enterprise growth, product ownership, & outgrowing your failure modes w/ Jon Hyman @ Braze

    From early days to IPO: Scaling leadership, enterprise growth, product ownership, & outgrowing your failure modes w/ Jon Hyman @ Braze
    Mar 13 2025
    Jon Hyman (Co-Founder and CTO @ Braze) shares the pivotal moments that shaped the company - from being the only person on call in the early years to identifying (and pivoting) product-market fit. Jon discusses how they navigated early-stage failure modes, carved out areas of product ownership, and made the shift to enterprise customers. Plus how leadership priorities evolve pre- vs. post-IPO and the next evolution of Jon’s leadership growth after almost 14 years at Braze.ABOUT JON HYMANJon Hyman is the co-founder and chief technology officer of Braze, the customer engagement platform that delivers messaging experiences across push, email, in-app, and more. He leads the charge for building the platform’s technical systems and infrastructure as well as overseeing the company’s technical operations and engineering team.Prior to Braze, Jon served as lead engineer for the Core Technology group at Bridgewater Associates, the world’s largest hedge fund. There, he managed a team that maintained 80+ software assets and was responsible for the security and stability of critical trading systems. Jon met cofounder Bill Magnuson during his time at Bridgewater, and together they won the 2011 TechCrunch Disrupt Hackathon. Jon is a recipient of the SmartCEO Executive Management Award in the CIO/CTO Category for New York. Jon holds a B.A. from Harvard University in Computer Science.ABOUT BRAZEBraze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News & World Report Best Companies to Work For, 2024 Best Small & Medium Workplaces in Europe by Great Place to Work®, 2024 Fortune Best Workplaces for Women™ by Great Place to Work® and was named a Leader by Gartner® in the 2024 Magic Quadrant™ for Multichannel Marketing Hubs and a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q3 2024. Braze is headquartered in New York with 15 offices across North America, Europe, and APAC. Learn more at braze.com.This episode is brought to you by Clipboard HealthClipboard Health is looking for the next generation of exceptional software engineering leaders, not just managers. They’re a profitable unicorn, backed by top-tier investors, and they take the craft of engineering management seriously.Clipboard Health matches highly qualified healthcare workers with nearby facilities to fulfill millions of shifts a year - revolutionizing healthcare staffing with a fast, flexible, and user-friendly platform.Learn more & browse their open roles at clipboardhealth.com/engineeringSHOW NOTES:What Jon learned from being the only person on call for his company’s first four years (2:18)Knowing when it’s time to get help managing your servers, ops, scaling, etc. (5:05)Establishing areas of product ownership & other scaling lessons from the early days (8:48)Frameworks for conversations on splitting of products across teams (11:22)The challenges, complexities & strategies behind assigning ownership in the early days (14:02)Founding Braze (17:23)Why Braze? The story & insights behind the original vision for Braze (19:30)Identifying Braze’s product market fit (21:56)Early-stage PMF challenges faced by Jon & his co-founders (25:03)Pivoting to focus on enterprise customers (27:10)“Let’s integrate the SDK right now” - founder-led sales ideas to validate your product (28:45)Behind the decision to hire a chief revenue officer for the first time (33:25)The evolution of enterprise & its impact on Braze’s product offering (36:04)Growing out of your early-stage failure modes (38:22)Why it’s important to make personnel decisions quickly (40:44)Setting & maintaining a vision pre IPO vs. post IPO (43:43)Jon’s next leadership evolution & growth areas he is focusing on (49:13)Rapid fire questions (50:44)LINKS AND RESOURCESWhen We Cease to Understand the World - Benjamín Labatut’s fictional examination of the lives of real-life scientists and thinkers whose discoveries resulted in moral consequences beyond their imagining. At a breakneck pace and with a wealth of disturbing detail, Labatut uses the imaginative resources of fiction to tell the stories of Fritz Haber, Alexander Grothendieck, Werner Heisenberg, and Erwin Schrödinger, the scientists and mathematicians who expanded our notions of the possible.This episode wouldn’t have been possible without the help of our incredible production team:Patrick Gallagher - Producer & Co-HostJerry Li - Co-HostNoah Olberding - Associate Producer, Audio & ...
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    57 m
  • Shifting from founder-led sales to repeatable GTM, differentiating on responsiveness/customer support & the art vs. science of product building w/ Stephen Whitworth @ incident.io

    Shifting from founder-led sales to repeatable GTM, differentiating on responsiveness/customer support & the art vs. science of product building w/ Stephen Whitworth @ incident.io
    Feb 13 2025
    ABOUT STEPHEN WHITWORTH

    Stephen is the co-founder and CEO of incident.io, where they're building incident management tooling that's so good, people will break things on purpose. A software engineer by training, he previously led engineering teams at Monzo, and co-founded Ravelin, a fraud detection startup.

    ABOUT INCIDENT.IO

    Incident.io provides a platform to help you better respond to and learn from incidents. Helping you seamlessly orchestrate incident response from start to finish.

    This episode is brought to you by Clipboard Health

    Clipboard Health is looking for the next generation of exceptional software engineering leaders, not just managers. They’re a profitable unicorn, backed by top-tier investors, and they take the craft of engineering management seriously.

    Clipboard Health matches highly qualified healthcare workers with nearby facilities to fulfill millions of shifts a year - revolutionizing healthcare staffing with a fast, flexible, and user-friendly platform.

    Learn more & browse their open roles at clipboardhealth.com/engineering

    SHOW NOTES:
    • The early days of incident.io (2:45)
    • Transitioning from working on incident.io part-time to full-time (5:32)
    • Tactics that helped the co-founder team decide on incident.io over other ideas (8:21)
    • How incident.io received 750 demo requests right away (11:07)
    • incident.io’s product-market fit cheat code & identifying internal PMF (12:24)
    • How incident.io landed major logo companies like Netflix, Airbnb & Etsy (14:32)
    • Strategies to differentiate yourself from competitors in the B2B space & why execution and responsiveness can beat technological advantage (17:30)
    • Stephen’s perspective on “inflicting software” on people & how that changes your product, org & GTM strategy downstream (21:14)
    • Enterprise sales insights that surprised Stephen (23:56)
    • Why GTM is infinitely harder than product & how founders can start to scale themselves out of sales activities (27:21)
    • What incident.io’s GTM team looks like now (32:12)
    • Differentiating in B2B enterprise on customer support & the strategic role of support at incident.io (34:20)
    • Why a culture of responsiveness and support can be your hidden advantage (37:03)
    • Rapid fire questions (39:26)
    LINKS AND RESOURCES
    • Billion Dollar Whale - Tom Wright and Bradley Hope’s epic tale of white-collar crime on a global scale revealing how a young social climber from Malaysia pulled off one of the biggest heists in history.
    This episode wouldn’t have been possible without the help of our incredible production team:

    Patrick Gallagher - Producer & Co-Host

    Jerry Li - Co-Host

    Noah Olberding - Associate Producer, Audio & Video Editor https://www.linkedin.com/in/noah-olberding/

    Dan Overheim - Audio Engineer, Dan’s also an avid 3D printer - https://www.bnd3d.com/

    Ellie Coggins Angus - Copywriter, Check out her other work at https://elliecoggins.com/about/
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    46 m
  • Pricing is the API Between Your Business Model and Customers & Great Product Experiences are Made in the Margins w/ Michael Grinich @ WorkOS

    Pricing is the API Between Your Business Model and Customers & Great Product Experiences are Made in the Margins w/ Michael Grinich @ WorkOS
    Jan 30 2025
    ABOUT MICHAEL GRINICH

    Michael is the founder and CEO of WorkOS, a developer platform that enables companies to become Enterprise Ready through features like Single Sign-On (SAML). Their customers include many of the fastest-growing startups including Webflow, Drata, Loom, and +200 others. Before WorkOS, Michael co-founded Nylas and studied CS at MIT.

    This episode is brought to you by Clipboard Health

    Clipboard Health is looking for the next generation of exceptional software engineering leaders, not just managers. They’re a profitable unicorn, backed by top-tier investors, and they take the craft of engineering management seriously.

    Clipboard Health matches highly qualified healthcare workers with nearby facilities to fulfill millions of shifts a year - revolutionizing healthcare staffing with a fast, flexible, and user-friendly platform.

    Learn more & browse their open roles at clipboardhealth.com/engineering

    SHOW NOTES:
    • Michael’s first journey as a founder @ Nylas (2:21)
    • Great product experience happens in the margins (6:09)
    • Why prioritizing the details of the last 3% of your product is key (7:17)
    • How obsession, taste, care, and the intangible wow factor impact your product experience (9:24)
    • Study and design the business model like you would the product experience / system architecture (12:59)
    • Designing WorkOS’s early business model & prioritizing early product decisions (16:39)
    • The Philosophy of 'You Pay When We Create Value For Your Business' and Why It Works (20:04)
    • ”Pricing is the API between your business model and your customer” (22:10)
    • Why you should iterate on pricing the same way you iterate your product (24:18)
    • How to navigate making a pricing decision - and think through options like public pricing, tiers, usage, etc. (27:21)
    • Questions Michael asks to determine pricing of different WorkOS products (30:54)
    • Pricing is all about considering trade-offs - start with “what’s the ideal buying experience and pricing structure for your consumer?” (32:53)
    • Factors to consider when changing prices or revisiting pricing assumptions (34:00)
    • Rapid fire questions (36:28)
    LINKS AND RESOURCES
    • ACQUIRED - Every company has a story. Learn the playbooks that built the world’s greatest companies — and how you can apply them as a founder, operator, or investor.
    • The Challenger Sale: Taking Control of the Customer Conversation - The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.
    • Founder-Led Sales: Sales Simplified for Startup Founders - Founder-led sales can be challenging, as it requires expertise and charisma to sell a product or service. Potential customers may be skeptical of the founder's intentions. However, founder-led sales can also be rewarding, providing valuable feedback and insights to improve the product or service, building strong customer relationships, and leading to repeat business and positive recommendations. It's a powerful tool for business growth.
    This episode wouldn’t have been possible without the help of our incredible production team:

    Patrick Gallagher - Producer & Co-Host

    Jerry Li - Co-Host

    Noah Olberding - Associate Producer, Audio & Video Editor https://www.linkedin.com/in/noah-olberding/

    Dan Overheim - Audio Engineer, Dan’s also an avid 3D printer - https://www.bnd3d.com/

    Ellie Coggins Angus - Copywriter, Check out her other work at https://elliecoggins.com/about/
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    43 m

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