🎙️ The Power of Earned Media: Why It Matters & How to Get It

In this deep dive, we’re tackling one of the hottest topics in marketing—earned media. But we’re not just covering the basics. We explore why earned media matters, how it builds trust and credibility, and why it's more powerful than ads or influencer marketing.

🔥 What You’ll Learn: ✅ The psychology behind earned media and why it’s more trusted than branded content ✅ How companies like Darktrace and Zoom leveraged media coverage for massive business impact ✅ The Four C’s Framework for crafting an irresistible media pitch ✅ How earned media affects SEO, LinkedIn algorithms, and thought leadership ✅ Real-life examples of individuals boosting their careers through media exposure

We also break down how journalists think, what they look for in a story, and how you can get featured in top publications like Forbes, CNN, and Business Insider—even if you’re starting from scratch.

📢 Stay tuned for Part 2, where we get tactical and reveal step-by-step strategies for securing earned media!

#EarnedMedia #PublicRelations #Marketing #BrandBuilding #MediaCoverage

In this episode, we explore how build trust with journalists and get media coverage in 2025.

In this episode, we explore how authenticity, credibility, and strategic positioning attract clients, media coverage, and influence. Learn why personal branding matters, how to position yourself as an industry authority, and turn visibility into business success.