Are you afraid of putting yourself out there? Whether you're a brand-new birth worker or have been in the industry for years, visibility can feel terrifying. In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I tackle the fear of being seen, particularly on social media, and how it might be holding you back from growing your birthwork or postnatal business.

I share my own struggles with visibility, the mindset shifts that helped me overcome my fears, and practical steps you can take to start showing up with confidence. We cover common fears like imposter syndrome, fear of judgment, and perfectionism—and how to move past them.

By the end of this episode, you'll have a clear, actionable challenge to help you take small but powerful steps toward being more visible. Let’s get you out there, connecting with your ideal clients and growing your business!

What You’ll Learn in This Episode:

✔️ Why so many birthworkers struggle with visibility (and why it’s totally normal!)

✔️ How fear of judgment, imposter syndrome, and perfectionism might be holding you back

✔️Why visibility is crucial for attracting clients and growing your business

✔️ How to reframe social media marketing as connection, not performance

✔️ Practical steps to start overcoming fear and showing up with confidence

✔️ A simple visibility challenge to get you started today

Resources & Links:

➡️ Grab my FREE social media guide for birthworkers: HERE

➡️ Connect with me on Instagram: @preg_and_postnatal_collective

➡️ Want high touch personalised support? Check out The NEST programme: HERE

Join the Conversation: What’s your visibility challenge? DM me on Instagram and let me know—I’d love to cheer you on! If this episode resonated with you, don’t forget to share it with your fellow birthworkers. And if you enjoyed the episode, please leave a review—it helps more birthworkers find this podcast and build their dream businesses!

Subscribe & Review: If you loved this episode, make sure you’re subscribed so you never miss an episode! And if you have a moment, please leave a review on Apple Podcasts/Spotify—your support helps this podcast reach more amazing birthworkers like you.

The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here