Dumb Things Agents Do on Social Media and What’s Happening with Agent Fees

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In this episode, the trio unpack the highlights of AREC 2025, noting the electric atmosphere and standout sessions, particularly Will Guidara’s keynote on meaningful engagement.

They then shift focus to social media, examining the fine line between genuine personal branding and ego-driven content. The trio critique common trends on platforms like Instagram and TikTok and offers practical tips for agents to create authentic, value-driven content.

The episode wraps up with a discussion on defending real estate fees and sustaining a value-based approach in a competitive market.