Driven by Data: Using Analytics to Improve Marketing's ROI

One of the trickiest tasks in marketing has be tracking Return on Investment (ROI) and determining program success beyond sales. Fortunately today's marketing programs can employ marketing analytics to supply them with actionable, real data on everything from campaign results to buyer actions. In this episode host Bonnie Taylor will explore marketing analytics and give a few tips for evaluating success, no matter your business size. She will be joined by business intelligence and data visualization expert, Padma Chitrapu, who will share how data is tracked and used by today's businesses.