Decidedly I Decision Tips for Business Owners

De: Sanger Smith and Shawn Smith
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  • Resumen

  • Defeating bad decision-making for family business owners, so you can improve their health, wealth, and relationships.
    Sanger Smith and Shawn Smith
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Economía Gestión y Liderazgo Liderazgo
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Episodios
  • Ep.180 I Deciding to Scale and Sell: UGG’s Rise, Near Collapse, and Ultimate Exit with Brian Smith

    Ep.180 I Deciding to Scale and Sell: UGG’s Rise, Near Collapse, and Ultimate Exit with Brian Smith
    Mar 12 2025
    Building a brand is about more than having a great product—it’s about getting people to believe in it. Brian Smith, founder of UGG, knows this firsthand. What started as a niche surf product exploded into a globalphenomenon, but the real challenges came with scaling, staying ahead of competitors, and making the tough call to sell.In this episode, Brian shares the behind-the-scenes realities of growing a brand, navigating financial hurdles, and adapting to industry shifts. He unpacks the unexpected marketing move that changed everything, how he handled rapid expansion, and why the Oprah effect took UGG to an entirely new level. KEY TOPICSWhy fast-growing companies constantly need more money and how to prepare for it.How to build customer loyalty so strong that people market your product for you.The key decision that helped UGG stay ahead of copycats.How Brian Smith knew it was time to sell UGG. CHAPTERS00:00 – Intro: Defeating Bad Decision-Making in Life & Business06:15 – Brian Smith Returns: The Founder of UGG07:50 – How UGG Started: From Accountant to Entrepreneur10:12 – The First Sales Strategy That Completely Flopped12:31 – Struggles of Selling a New Product14:50 – The Sales Tactic That Changed Everything17:16 – Building Customer Loyalty19:12 – How Branding Decisions Can Make or Break a Business21:32 – Authentic Marketing: Why It Works23:48 – Expanding Beyond Surf Shops: Finding New Markets26:10 – How UGG Became a Status Symbol28:34 – What Most Business Owners Get Wrong About Growth30:55 – Why Scaling Almost Destroyed UGG33:19 – The Reality of Raising Capital 35:45 – Managing Investors & The Cost of Business Growth38:08 – Learning from Richard Branson: The Endless Need for Capital40:36 – Preparing to Sell UGG: The Decision to Exit42:59 – Negotiating the Sale: Finding the Right Buyer45:18 – Toxic Business Partners 47:45 – Corporate Takeover: What Happens After You Sell50:02 – The New Broom Syndrome: When a Brand Loses Its Identity52:28 – The Oprah Effect: UGG’s Biggest Growth Moment53:27 – Brian’s Top Decision-Making Tip for Business Owners55:59 – Where to Connect with Brian Smith56:13 – Key Takeaways57:53 – Message from the Producer SIGN UP FOR OUR FREE WEEKLY NEWSLETTER CONNECT WITH US⁠www.decidedlypodcast.com⁠Watch this episode on YouTubeSubscribe on ⁠YouTubeJoin us on ⁠Instagram⁠: @decidedlypodcastJoin us on ⁠Facebook⁠Shawn’s ⁠Instagram⁠: @shawn_d_smithSanger’s ⁠Instagram⁠: @sangersmith Thank you to Shelby Peterson of Transcend Media for editingand post-production of the Decidedly podcast. SANGER’S BOOK: ⁠A Life Rich with Significance: Transforming Your Wealth to Meaningful Impact⁠ SHAWN’S BOOK: ⁠Plateau Jumping: What to Change When Change Is What You Want⁠ MAKING A FINANCIAL DECISION?At ⁠Decidedly Wealth Management⁠, we focus on decision-making as the foundational element of success, in our effort to empower families to purposefully apply their wealth to fulfill their values and build a thriving legacy. LEARN MORE: ⁠www.decidedlywealth.com⁠ CONNECT WITH BRIAN SMITHWebsite: https://briansmithspeaker.com/“The Birth of a Brand” (Brian’s book): https://www.amazon.com/Birth-Brand-Brian-Smith/dp/1582705356/ref=sr_1_1?ie=UTF8&qid=1461080262&sr=8-1&keywords=birth+of+a+brandLinkedIn: https://www.linkedin.com/in/briansmithuggfounder/Instagram: @briansmithugg Facebook: https://www.facebook.com/BrianSmithUGGFounder/ Graduating in 1978 as a Chartered Accountant in Australia, Brian came to California looking for the next big opportunity to bring back to Australia. While studying at the UCLA Graduate School ofManagement he observed that there was no sheepskin footwear in the US. With only $500 in capital, he imported bootsamples and built the UGG Australia brand into a multi-million-dollar international enterprise. He sold in 1995, and the brand has continued to grow to exceed a billion dollars in annual sales.
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    58 m
  • Ep.179 I Deciding to Take Back Time: Why Discipline Won’t Make You Productive with Craig Ballantyne

    Ep.179 I Deciding to Take Back Time: Why Discipline Won’t Make You Productive with Craig Ballantyne
    Mar 5 2025
    Everyone preaches discipline as the key to getting more done—but what if it’s actually slowing you down?Craig Ballantyne coaches top entrepreneurs,and he argues that discipline alone won’t make you or your business productive.In this episode, we’re breaking down why most business owners waste time on the wrong things, and how to structure your day for real progress.If you’re working all day but still feel behind, this conversation will shift the way you think about productivity and discipline. KEY TOPICSHow “I’ll just do it myself” drains people and ruins businesses.The cost of ignoring energy management: How sleep, nutrition, and environment impact decision-making.Parenting as an entrepreneur: Balancing work, family, and your health without sacrificing what matters.The dark side of discipline: When too much structure and routine start working against you. CHAPTERS00:00 – Intro: Defeating Bad Decision-Making in Life& Business02:00 – The Car Sales Trick That Sells TwoCars at Once05:15 – Craig Ballantyne on Building Your Discipline07:40 – Why New Parents Lose Their Habits (and How to Get Them Back)10:30 – The #1 Strategy to Reduce Stress as a Parent12:45 – How High Performers Maximize Time15:20 – The Secret to “FindingTime”18:05 – How Smart Entrepreneurs Plan Their Day21:40 –Why You’re Stuck in aProductivity Trap24:50 –Why More Hours Won’t Fix Your Business28:15 – The 80/20 Rule: How to Work Less and Make More31:05 – Delegating in Your Business34:30 – Why Sheer Grit Won’t Save You 37:50 – The Biggest Mistake Entrepreneurs Make in Goal-Setting40:15 – Deadlines: Why You Need to Set a Date for Every Goal42:40 – How to Make Discipline Effortless with This 3-Step System45:20 – The Five Words That Are Killing Your Business Growth48:10 – The Decision-Making Hack That Saves Time50:15 – Craig’s Top Decision-Making Tip forBusiness Owners51:26 – Where to Connect with Craig Ballantyne51:59 – Key Takeaways53:17 – Message from the Producer SIGN UP FOR OUR FREE WEEKLY NEWSLETTER CONNECT WITH US⁠www.decidedlypodcast.com⁠Watch this episode on YouTubeSubscribe on ⁠YouTubeJoin us on ⁠Instagram⁠: @decidedlypodcastJoin us on ⁠Facebook⁠Shawn’s ⁠Instagram⁠: @shawn_d_smithSanger’s ⁠Instagram⁠: @sangersmith Thank you to Shelby Peterson of Transcend Media for editingand post-production of the Decidedly podcast. SANGER’S BOOK: ⁠A Life Rich with Significance: Transforming Your Wealth to Meaningful Impact⁠ SHAWN’S BOOK: ⁠Plateau Jumping: What to Change When Change Is What You Want⁠ MAKING A FINANCIAL DECISION?At ⁠Decidedly Wealth Management⁠, we focus on decision-making as the foundational element of success, in our effort to empower families to purposefully apply their wealth to fulfill their values and build a thriving legacy. LEARN MORE: ⁠www.decidedlywealth.com⁠ CONNECT WITH CRAIG BALLANTYNEWebsite:  https://www.craigballantyne.com/Craig’s New Book, The Dark Side of Discipline: Stop Chasing. Suffer Less. Achieve More.: https://darksideofdiscipline.com/ Craig Ballantyne is known as the "World’s Most Disciplined Man" and is a business coach for high performing entrepreneurs who want to go to the next level. His previous books include The Perfect Day Formula, The Perfect Week Formula, and his Wall Street Journal best seller, Unstoppable. He was also the creator of the Turbulence Training fitness system and owns EarlyToRise.com.
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    54 m
  • Ep.178 I Deciding to Doubt Yourself (In a Good Way): The Science of Overconfidence with Don Moore

    Ep.178 I Deciding to Doubt Yourself (In a Good Way): The Science of Overconfidence with Don Moore
    Feb 26 2025
    Confidence is essential in business, but unchecked overconfidence? That’s where things fall apart. Don Moore, a leading expert on decision science, breaks down why most people—especially successful ones—tend to be too sure of themselves in areas they know little about. We dig into why business owners struggle to evaluate risk, why past wins can make you blind to future mistakes, and how probabilistic thinking can keep you from making overconfident (and expensive) decisions. KEY TOPICSHow the sunk cost fallacy keeps business owners stuck in failing ventures.How market predictions based on ‘gut feeling’ often backfire.What AI reveals about human overconfidence.Why your biggest blind spots exist in areas where you think you’re most knowledgeable. ⁠SIGN UP FOR OUR FREE WEEKLY NEWSLETTER⁠CHAPTERS00:00 – Intro: Defeating bad decision-making in life & business02:00 – Why new parents are overconfident05:30 – The Dunning-Kruger effect in parenting and beyond07:40 – What is over-precision, and why does it matter?12:20 – The dangers of overconfidence in business and investing16:55 – Why successful people struggle with decision-making19:20 – The power of having language for decision-making biases21:45 – How thinking in probabilities leads to better choices24:05 – Market predictions, uncertainty, and decision paralysis26:20 – How hobbies and competition keep us humble28:50 – The behaviors that make people more (or less) overconfident31:05 – The surprising gift of criticism33:25 – Parenting, teenage rebellion, and overconfidence36:50 – Overconfidence in parenting decisions39:10 – Avoiding regret and learning from imperfect decisions41:20 – Why most people misinterpret their financial wins43:45 – Is AI overconfident? The risk of machine-generated certainty46:00 – The problem with certainty in AI, investing, and life48:30 – Why demanding 100% certainty keeps you stuck50:30 – What Sanger has learned from hosting Decidedly55:10 – The importance of embracing uncertainty in business and life57:35 – Don’s top decision-making tip for business owners57:47 – Where to connect with Don Moore58:16 – Key Takeaways59:29 – Message from the Producer CONNECT WITH US⁠www.decidedlypodcast.com⁠Watch this episode on YouTubeSubscribe on ⁠YouTubeJoin us on ⁠Instagram⁠: @decidedlypodcastJoin us on ⁠Facebook⁠Shawn’s ⁠Instagram⁠: @shawn_d_smithSanger’s ⁠Instagram⁠: @sangersmith Thank you to Shelby Peterson of Transcend Media for editing and post-production of the Decidedly podcast. SANGER’S BOOK:⁠A Life Rich with Significance: Transforming Your Wealth to Meaningful Impact⁠ SHAWN’S BOOK: ⁠Plateau Jumping: What to Change When Change Is What You Want⁠ MAKING A FINANCIAL DECISION?At ⁠Decidedly Wealth Management⁠, we focus on decision-making as the foundational element of success, in our effort to empower families to purposefully apply their wealth to fulfill their values and build a thriving legacy. LEARN MORE: ⁠www.decidedlywealth.com⁠ CONNECT WITH DON MOOREDon’s Faculty Website: https://haas.berkeley.edu/faculty/moore-don/ Don’s Lab Website: https://learnmoore.org/ X: @donandrewmoore LinkedIn: https://www.linkedin.com/in/don-moore-01725b/ Books: https://www.amazon.com/stores/author/B083M5M6X4/allbooks?ingress=0&visitId=54bc4249-8552-4de4-bbed-b4ac6d41d5ec&ref_=ap_rdr Don Moore holds the Lorraine Tyson Mitchell Chair in Leadership at the Haas School of Business at the University of California at Berkeley. His research interests include overconfidence, including when people think they are better than they actually are, when people think they are better than others, and when they are too sure they know the truth.  He is only occasionally overconfident. Expertise and Research Interests Ethical Choice Decision-Making Overconfidence Negotiation
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    1 h

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