Episodios

  • Dark Mode ⚫️ Quality over Quantity in Marketing: The Pros and Cons of Specific Marketing Strategies
    Mar 12 2025

    Does posting more content mean better results? In Season 2, Episode 6, we break down the pros and cons of quality vs. quantity in marketing, plus actionable ways to elevate your strategy for better impact. If you’re stuck between content overload and strategic growth, this episode is for you. With Heather Cox of Heather Cox Codes and Jane Clark of BrandSwan.

    Now available wherever you listen to podcasts, on Clubhouse, and at DarkModeLive.com.

    #DarkModePodcast #QualityOverQuantity #MarketingStrategy #SmarterMarketing

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    32 m
  • Dark Mode ⚫️ Marketing Money Pit: How to Get Out of the Money Pit of Marketing and How to Save Money
    Mar 12 2025

    Is your marketing budget vanishing with little return? In Season 2, Episode 5, we break down how to avoid the Money Pit of Marketing—where businesses waste time and cash on strategies that don’t work. Get actionable tips to cut unnecessary spending and invest in marketing that actually drives results. With Heather Cox of Heather Cox Codes and Jane Clark of BrandSwan.

    Now available wherever you listen to podcasts, on Clubhouse, and at DarkModeLive.com.

    #DarkModePodcast #MarketingMoneyPit #SmartMarketing #StopWastingMoney

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    31 m
  • Dark Mode ⚫️ The Art of Marketing with Heather Cox and Jane Clark
    Mar 11 2025

    How does art shape branding and storytelling? In Season 2, Episode 4, we’re breaking down how to use art in marketing campaigns—whether to make a statement, stand out, or create deeper connections. With Heather Cox of Heather Cox Codes and Jane Clark of BrandSwan

    Now available wherever you listen to podcasts, on Clubhouse, and at DarkModeLive.com.

    #DarkModePodcast #TheArtOfMarketing #BrandingThroughArt #MarketingStrategy

    Note: The Audio is trash this episode due to technical difficulties. Thank you for being patient with us!

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    28 m
  • Dark Mode ⚫️ Demystifying Digital Marketing Compliance
    Feb 14 2025

    📢 Demystifying Digital Marketing Compliance 🎙️

    In Episode 3 of Dark Mode Season 2, Heather Cox of Heather Cox Codes and Jane Clark of BrandSwan break down the complexities of Digital Marketing Compliance.

    We’re talking about what businesses need to know when it comes to compliance on websites, social media, user-generated content, newsletters, and more. From data privacy laws to content guidelines, we’re covering the key rules that help you market effectively—without the legal headaches.

    Listen now on Spotify, Amazon Music, Apple Podcasts, YouTube, or wherever you tune in! #DarkModePodcast #DigitalMarketing #MarketingCompliance #StayCompliant

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    36 m
  • Dark Mode ⚫️ Dark Rendezvous - Going Dark on Social Media and How to Manage It Strategically
    Feb 6 2025

    Dark Rendezvous: Going Dark on Social Media – When, Why, and What to Do Next

    What happens when a social media platform disappears overnight? What if a PR crisis forces you to step back from social media—or worse, go completely silent? In this episode of Dark Rendezvous, we’re diving into the risks, rewards, and realities of going dark on social media—whether it’s a strategic decision, a forced move, or a platform shutdown beyond your control.

    In this episode, Heather Cox of Heather Cox Codes and Jane Clark of BrandSwan covers:

    ✅ When going dark is a smart business move (and when it’s a mistake)

    ✅ What to do if a platform you rely on gets banned or shuts down

    ✅ How to maintain brand authority while stepping away

    ✅ The importance of omnipresence to avoid losing your audience

    ✅ Why some brands thrive after disappearing—while others fade into irrelevance

    If you've ever wondered how to survive a social media blackout, this episode is a must-listen.

    🎧 Listen now wherever you stream podcasts or on YouTube.

    💻 Visit DarkModeLive.com for all episodes and updates. #darkmodelive #darkmode #podcast #marketingpodcast

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    28 m
  • Dark Mode ⚫️ The Right Room: The Power of Being in the Right Spaces with Heather Cox and Jane Clark
    Jan 30 2025

    Dark Mode is BACK for Season 2! ⚫️

    In Episode 1, Dark Mode: The Right Room, we’re talking about the power of being in the right spaces with the right people. Who you surround yourself with can make or break your success—so how do you find the rooms that elevate you? 💡

    With Heather Cox of Heather Cox Codes & Heather Cox Creates and Jane Clark of BrandSwan!

    Welcome Back to Dark Mode! We hope you enjoy Season 2.

    Tune in now on Spotify, Amazon Music, Apple Podcasts, YouTube, or wherever you get your podcasts! 🎙️ #DarkModePodcast #TheRightRoom #Season2 #NetworkingMatters

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    36 m
  • Dark Mode ⚫️ Spooky Scary Social Stories: Business & Marketing Horror Stories with Heather Cox and Jane Clark
    Jan 30 2025

    👻 Spooky, Scary Social Media Stories! 🎃

    In Episode 13, the season finale of Dark Mode, Jane Clark and Heather Cox uncover the creepiest, cringiest, and most haunting social media stories. From viral nightmares to reputation-wrecking posts, we’re diving into the digital horror stories that will make you rethink your online presence.

    Listen now—if you dare! 😱⚡ Available on Spotify, Amazon Music, Apple Podcasts, YouTube, or wherever you tune in. #DarkModePodcast #SpookySocial #SocialMediaHorror

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    49 m
  • Dark Mode ⚫ Bye Bye Boring Bio with Heather Cox and Jane Clark - Tips & Tricks on Optimizing Your Bio for Business & Perfecting the Art of the Humble Brag
    Oct 6 2024

    Say goodbye to boring bios! In this episode of Dark Mode ⚫️, Heather Cox and Jane Clark master the art of the humble brag, transforming personal and business bios into attention magnets. Whether you're upgrading your LinkedIn profile or your business website, these tips will ensure you make a lasting impression.

    Now available on Spotify, Amazon Music, Apple Podcasts, YouTube, or wherever you listen to podcasts. Join us live on LinkedIn every Thursday at 11 AM EST for real-time discussions and exclusive content!

    #darkmode #darkmodelive #janeclark #heathercox #heathercoxcodes #heathercoxcreates #brandswan #marketingpodcast #womeninpodcasting

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    51 m