• Customer Advocacy and Emotional Loyalty Driven by Value-Based Alignment (#649)

  • Mar 6 2025
  • Duración: 40 m
  • Podcast

Customer Advocacy and Emotional Loyalty Driven by Value-Based Alignment (#649)

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  • Resumen

  • Customer advocacy and emotional loyalty are driven by value-based alignment rather than product, service and price points. Explore a new take on customer loyalty from the latest whitepaper from Yuping Liu-Thompkins, Professor of Marketing at Old Dominion University and Director of Loyalty Science Lab.

    Her latest whitepaper: The Politics of Brand Loyalty unpacks US consumer views on values alignment and how ideological views impact brand decisions.

    Hosted by Amanda Cromhout

    Show Notes:

    1) Yuping Liu-Thompkins

    2) Old Dominion University

    3) Loyalty Science Lab.

    4) The Politics of Brand Loyalty

    5) Marketplace Dignity Transforming How We Engage with Customers Across Their Journey (Book)
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