
Customer Acquisition “The Booth Will Expose You” on Mike and Blaine
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There’s nothing like standing in a 10x10 booth, repeating your pitch 83 times, to figure out what actually makes people stop and listen. This week, Mike and Blaine break down how trade shows act as a marketing forcing function—pushing you to clarify your message, sharpen your offer, and finally ditch that confusing slogan you’ve been clinging to. Whether you walk away with new leads or just a better hook, you'll leave with something more valuable than swag: feedback that punches you in the brand.
Don't miss the latest insights and entertaining discussions on entrepreneurship, small business, and random BS. Subscribe, follow, and like Mike and Blaine's "Business, Beer, and BS" and catch every episode!
Featured Beer: @burlingtonbeer @estbrew
Mike: Burlington Beer Co. - Uncanny Valley NEIPA
Blaine: The Establishment - Perfect Day Hazy IPA
Watch on YouTube: https://youtu.be/qvJpVLoknqo
Thanks to our Beer Sponsors:
• Rachel Barnett from Gentle Frog: youtube.com/@GentleFrog
• Karen Hairston from 3S Smart Consulting: 3ssmartconsulting.com
• Larry Weinstein, the Cash Flow Cowboy in Houston Texas!
• Neighbor Pat
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