Cristian Enriquez: The impact of AI on consumer insights

In the episode, we learn how AI impacts consumer insights with seasoned sales leader Cristian Enriquez. We discuss features like call recording, analysis, and transcription, as well as email writing and prospect handling. Cristian explains some of the possible problems AI can cause and how to avoid them, as well as the potential future benefits of AI on sales and consumer insights.

Tools mentioned:

• Gong: A revenue intelligence platform
• ChatGPT: The ubiquitous chatbot from OpenAI
• Apollo: A go-to-market AI solution
• Gemini: The Google chatbot