Cracking America & fixing the TMO

The Rugby World Cup is heading to the US—but is the sport ready to thrive in the world’s most competitive market?

This week, Eddie and Pemby unpack what’s really happening with rugby in America. From college comps and culture clashes to missing grassroots systems, they explore why success will take more than a broadcast deal and a bold logo.

Then, it’s time to talk TMO. Has technology gone too far? Eddie shares a no-nonsense blueprint for restoring flow to the game—one that protects players, honours the contest, and keeps fans from switching off.

Also in this episode: James O’Connor’s return to form, Fiji’s development model, and why “care before correction” is Eddie’s golden rule for coaching.

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