Cozy Business With Katherine

De: Katherine Mackenzie-Smith
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  • Resumen

  • Join me for this series as I share more of my cozy business philosophy, tips and strategies for you to implement, and loads of goodies and value for you to take and mull over as you navigate your own dream business. Make sure to get the Cozy Business Loot Chest full of free goodies at katherinemackenziesmith.com/loot-chest
    Here's a little sneak peek of what you can expect from the podcast:
    - Strategies, steps, and stories to go deeper with your own business journey and implement in alignment with your goals and desires.
    - Incredible guest interviews with others on a mission to make an impact with the Do Business Differently interview series.
    - Practical processes and sustainable steps for you to try in your own business.
    - Other audio content that I've created or been involved in that I think you'll get a lot out of.
    And so much more!
    © 2025 Katherine Mackenzie-Smith All Rights Reserved.
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Economía Marketing Marketing y Ventas
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Episodios
  • Make ads work for your solo business with Zach Spuckler

    Make ads work for your solo business with Zach Spuckler
    Apr 22 2025
    Join Zach's Ads Bootcamp here: https://katherinemackenziesmith.com/adsIn this episode of the Do Business Differently interview series, I talk to Zach Spuckler about why investing in Facebook ads to build your list and your business is a great option for solopreneurs because they do a lot of the heavy lifting for you so you can focus on other things.We also chat about:👉 Zach's journey to becoming a Facebook ads and marketing expert👉 Creating a business that revolves around your lifestyle (not the other way around)👉 The visibility and financial investment that can be scary when it comes to running ads👉 How ads amplify what you're already doing and create consistency while you focus on other things👉 How to get started with ads even if you've never done it beforeTIMESTAMP:04:17 Creating a business that supports your life09:17 The fear of visibility that comes with ads18:33 How ads help boost organic reach24:26 Standing Out When Everyone's the Same27:07 Marketing trends vs true principles30:26 Using ads to build your email list ABOUT ZACH:Zach Spuckler is the founder of Heart, Soul & Hustle & The Host of the Not Your Average Online Marketing Podcast.As a marketing strategist & launch expert he’s helped tens-of-thousands of entrepreneurs scale their businesses with proven, results-driven strategies. With a knack for crafting high-converting challenge launches, evergreen sales systems, and profitable paid ad strategies, Zach has generated millions in revenue for both himself and his clients.Through his consultancy, agency, and membership, Zach has worked with brands and entrepreneurs at all levels - whether they're launching for the first time or optimizing seven-figure funnels. He’s well known for his transparent marketing reports and updates and has a deep understanding of what truly moves the needle in digital marketing from his decade in the online space.Join Zach's Ads Bootcamp here: https://katherinemackenziesmith.com/ads*-------------------Want to do cozy business with us? Join the Cozy Business Common Room waitlist on Skool: https://www.skool.com/cozy-business/aboutInterested in working with me deeper? Apply for my 1:1 or Emerge + Expand mastermind here: https://tidycal.com/miss-kms/30minCurious about the Skool platform? Get a 14-day free trial here*: https://katherinemackenziesmith.com/skoolSay hi on social:Instagram: https://katherinemackenziesmith.com/instagramFacebook: https://katherinemackenziesmith.com/facebookLinkedIn: https://katherinemackenziesmith.com/linkedinPinterest: https://katherinemackenziesmith.com/pinterestListen to The Cozy Business With Katherine Podcast here:iTunes: http://katherinemackenziesmith.com/itunesSpotify: https://katherinemackenziesmith.com/spotifyDISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Results shared in this video are based on personal experience and may vary. Past performance does not guarantee future results.Thank you for your support!
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    36 m
  • 3 Signs You're Ready To Create a Cozy Community

    3 Signs You're Ready To Create a Cozy Community
    Apr 16 2025

    Sign up to the FREE Cozy Business workshop: https://katherinemackenziesmith.com/workshop


    I talk to solopreneurs every day who feel like they aren't ready to build a community yet, because their website isn't fully finished, and they don't have an offer suite yet but in this video, I talk about why starting with a community and audience building first can actually make life so much easier (especially in 2025)


    In this video, I cover:

    - Why I recommend community building first

    - A simple way to start finding your people

    - How to create what you wish existed

    - Simple action steps to start with today (even if you're brand new)


    Timestamps:

    00:00 Community first before selling

    05:22 Build your community by bringing people on a journey

    07:45 Spotting trends and filling gaps in your niche or industry

    11:08 Using your introverted strengths to listen and build connections

    15:45 How community building and content creation are linked

    17:07 Start small and start today


    Also mentioned in this video:

    Creating a 30 Minute free call for 1:1 Clients:

    https://youtu.be/tIV7ov8kQy8?


    Starting a Minimum Viable Community: https://youtu.be/9uV5bxlQsvA?si=17tF-skGgrBR2Tnc


    #SkoolCommunity #CozyCommunity #CozyBusiness #BusinessTipsForIntroverts #IntrovertFriendlyCommunity


    ---------------------------

    Want to do cozy business with us? Join the Cozy Business Common Room waitlist on Skool: https://www.skool.com/cozy-business/about


    Interested in working with me deeper? Apply for my 1:1 or Emerge + Expand mastermind here: https://tidycal.com/miss-kms/30min


    Curious about the Skool platform? Get a 14-day free trial here*: https://katherinemackenziesmith.com/skool



    Say hi on social:

    Instagram: https://katherinemackenziesmith.com/instagram

    Facebook: https://katherinemackenziesmith.com/facebook

    LinkedIn: https://katherinemackenziesmith.com/linkedin

    Pinterest: https://katherinemackenziesmith.com/pinterest


    Listen to The Cozy Business With Katherine Podcast here:

    iTunes: http://katherinemackenziesmith.com/itunes

    Spotify: https://katherinemackenziesmith.com/spotify



    DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.


    Results shared in this video are based on personal experience and may vary. Past performance does not guarantee future results.


    Thank you for your support!
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    21 m
  • How To Create a Minimum Viable (Introvert-friendly) Community

    How To Create a Minimum Viable (Introvert-friendly) Community
    Apr 9 2025

    Discover how I started my Skool community with 100+ people on day 1. In this video I break down the cozy strategy I created to invite my inner circle into my group, not waste time creating a full program, and a simple 7-day strategy that is still nurturing new members 6 months later.


    Key points covered:

    - Why so many new community creators wait so long to start their community, or launch to crickets and how to fix it easily

    - My step-by-step approach to roll out my community and my hybrid pricing strategy.

    - The live and pre-created elements that created energy and activity around my community both inside and out, welcome people in, and help them feel seen and heard.

    - How to create a simple 7-day activity to remind people to keep visiting your space, and effortlessly involve new members in existing conversations


    #SkoolCommunity #CozyCommunity #CozyBusiness #BusinessTipsForIntroverts #IntrovertFriendlyCommunity


    Timestamps:

    00:00 Introduction

    05:55 Simple Tips to Launch Your Minimum Viable Community

    08:09 Creating a Warm Welcome Experience

    10:59 Kickstart Your Community Without Pre-Created Content

    17:32 Step by Step Minimum Viable Community Set Up

    19:18 Sharing a Bonus Resource or Training For Founding Members


    ---------------------------


    Want to do cozy business with us? Join the Cozy Business Common Room waitlist on Skool: https://www.skool.com/cozy-business/about


    Get the Evergreen Email Adventure for just $9 here or FREE for Annual Common Room members: https://checkout.emergeandexpand.com/evergreen-email-adventure/


    Interested in working with me deeper? Apply for my 1:1 or Emerge + Expand mastermind here: https://tidycal.com/miss-kms/30min


    Curious about the Skool platform? Get a 14-day free trial here*: https://katherinemackenziesmith.com/skool


    Say hi on social:

    Instagram: https://katherinemackenziesmith.com/instagram

    Facebook: https://katherinemackenziesmith.com/facebook

    LinkedIn: https://katherinemackenziesmith.com/linkedin

    Pinterest: https://katherinemackenziesmith.com/pinterest


    Listen to The Cozy Business With Katherine Podcast here:

    iTunes: http://katherinemackenziesmith.com/itunes

    Spotify: https://katherinemackenziesmith.com/spotify



    DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.


    Results shared in this video are based on personal experience and may vary. Past performance does not guarantee future results.


    Thank you for your support!
    Más Menos
    22 m
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