• Conversation with Eric Shamlin, Creator of Iconic AI-Generated "Holidays" Coke Ad

  • Mar 10 2025
  • Duración: 25 m
  • Podcast

Conversation with Eric Shamlin, Creator of Iconic AI-Generated "Holidays" Coke Ad

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  • Resumen

  • Host Peter Csathy recently was a featured speaker at ThinkLA’s big AI-focused event (ThinkLA serves marketing and media executives). Peter invited CEO Eric Shamlin of production company Secret Level to join him. Shamlin and his team created the iconic AI-generated “Holidays Are Coming” Coke ad that became THE marketing story this past December.

    In this exclusive “fireside chat,” Peter and Eric discuss the story behind it all — i.e., how Shamlin and his team conceptualized and executed it — and how consumers and the creative community reacted to it. Suffice it to say that while consumers reacted overwhelmingly positively (the ad was a smash hit), not everyone in the creative community felt the same. According to AdWeek, the ad “went from praise to rage … signaling a wider industry dilemma.” It’s a fascinating discussion that was extremely well-received, enlightening, and entertaining.

    Sign up for the companion "the brAIn" newsletter via this link.
    Check out Peter and his firm     Creative Media
    Check out     Peter's LinkedIn bio here.
    And send feedback to bizdev@creativemedia.biz.

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