To learn more about Breakthrough Academy, click here: https://trybta.com/EP203

Learn more about WorkBetterNow here: https://www.workbetternow.com/

Are you using Virtual Assistants and other forms of offshore talent yet?

Because you probably should be.

Many of the roles in your business can’t be done remotely, sure.

But could your office manager effectively administrate from Mexico City?

Could you delegate all the lower-level stuff to an executive assistant based in Medellin?

The answer is: maybe.

Our guest on the show today is Rob Levin. He is the co-founder of Work Better Now and the author of the forthcoming book: The New Talent Playbook.

Today’s conversation is a pragmatic road map to how you might install super-talented offshore hires into your company. At the end of the day, what's right for your business is up to you, but we want you to fully understand the scale of talent options that are out there.

Episode Highlights:

• Learn about the breadth of options available to you when it comes to offshore and nearshore talent.
• Hear Work Better Now co-founder Rob Levin’s take on some of the most common arguments AGAINST offshore talent.
• Get ideas for which of the roles on your org chart make good candidates for offshore hiring (hint: there are more than you think).

00:00-Intro

01:41-About The New Talent Playbook

03:41-What is up with the current labor market?

09:00-Where is the labor market headed?

11:33-In the blue-collar context: what roles can be done offshore/nearshore?

23:35-Strengths and weaknesses of offshore talent

24:58-Common concerns about offshore talent: #1: Missing context

28:07-Common concern #2: Language barriers

34:22-Common concern #3: Cybersecurity

36:26-Cost of offshore vs. local

39:27-Idea of divisional assistants

44:02 - How AI empowers VAs and offshore talent

49:48-Recap

52:04-Connect with Rob

On March 11, attend our free web class to learn the proven hiring framework top contractors use to attract and retain A players during a labor shortage. Register here: https://trybta.com/CE-HIRING2025

Grab a copy of Ellen's pricing tool here: https://trybta.com/DL202

To learn more about Breakthrough Academy, click here: https://trybta.com/EP202

Today, we’re welcoming industry legend Ellen Rohr to the show. We couldn’t be more excited.

She’s built and sold two companies. Written a slew of unbelievably helpful books including Where Did the Money Go? and How Much Should I Charge? She’s the founder and owner of Zoom Drain which now has over 50 locations.

This episode is all about pricing. AKA how much you should charge and why.

Episode Highlights:

• Learn why price is the EASIEST and FIRST lever you should always pull when you’re trying to grow your top AND bottom line.
• Understand how to use psychology to help you or your sales team gain the confidence needed to own your value and charge what you need.
• Get access to a simple equation for calculating your own selling price based on your own financial goals (spoiler alert: what your competition charges has nothing to do with it).

00:00-Intro

01:57-About the 2011 book: How Much Should I Charge?

08:45-Why pricing as a passion?

12:36-How most contractors decide what to charge

17:21-The importance of value

21:34-How to figure out what you should charge

29:05-Importance of billable hours

34:22-The best position to be in the market

39:19-How to know when your price is too high

44:27-How to train your sales team to "own their price"

53:39-Pricing analysis and updates in an inflationary environment.

58:01-Fun Hypothetical Question

See omnystudio.com/listener for privacy information.

On March 11, attend our free web class to learn the proven hiring framework top contractors use to attract and retain A players during a labor shortage. Register here: https://trybta.com/CE-HIRING2025

Get your free guide to being COACHABLE here: https://trybta.com/DL201

To learn more about Breakthrough Academy, click here: https://trybta.com/EP201

Today’s episode has a very specific purpose. We’ve gathered four of our world-class business coaches to give advice to contractors who are just beginning to systemize their business with Breakthrough Academy.

If you chose this episode, you are either:

• A new Breakthrough Academy Member looking for advice on how to get the most out of your time in the program. In that case, welcome and congratulations.
• Not a Breakthrough Academy Member yet, but are kinda curious about what exactly we do. In that case, listen closely, and if the conversation that follows resonates with you, you can book a discovery call with us using the link in the description.

Through conversations with Coach Harold, Coach Ashley, Coach Brayden and Coach Shane, you’ll learn:

• The mindset you need to succeed in the program.
• What makes some contractors exceptional implementers while others struggle to bring projects across the finish line.
• What kind of progress you can expect when you invest your time and effort into the BTA Program.

Episode Highlights:

• Get insights on how to be coachable from four world-class business coaches.
• Learn the difference between a contractor who implements systems quickly and a contractor who struggles to finish what they start.
• Understand the mindset, time commitment and skillsets of Members who get the most out of the BTA Program, versus the “red flags” of Members who fall behind.

00:00-Intro
02:16-Why do most people start BTA?
04:16-Successful Members vs. those who struggle
07:53-New Member red flags
09:59-The first six months: what to expect
11:36-Mindset tips for faster results
12:36-How to implement faster and be more coachable
14:45-Importance of the BTA community
19:50-How coaches help struggling Members
21:23-How to become data-driven
23:50-Coaching pet peeves
26:01-The first year: what to expect
29:22-Best part of being a BTA coach

See omnystudio.com/listener for privacy information.