In this episode of The Swine it Podcast Show Canada, Clinton Monchuk, Executive Director at Farm & Food Care Saskatchewan, discusses consumer perceptions of the food industry and their impact on Canadian agriculture. He highlights the growing disconnect between consumers and farming practices, emphasizing the importance of transparency, education, and initiatives like the Canadian Food Focus. Tune in to gain practical insights into how these efforts are building trust and shaping the future of the Canadian swine industry.

"We want to ensure consumers have a truthful, trustworthy source of information about how their food is produced."

Meet the guest: Clinton Monchuk, Executive Director at Farm & Food Care Saskatchewan, has an extensive background in agriculture, holding a BSA in Agricultural Economics from the University of Saskatchewan and a Master’s in Agribusiness from the University of Guelph. With over two decades of leadership experience in the industry, Clinton is passionate about bridging the gap between farmers and consumers through education and trust-building initiatives.

What you will learn:

• (00:00) Highlight
• (00:49) Introduction
• (01:19) Clinton's background
• (04:19) Consumer trust in food
• (05:27) Farm tour programs
• (25:48) Educational resources for schools
• (31:17) Combating misinformation
• (35:22) Final three questions

The Swine it Podcast Show Canada is trusted and supported by innovative companies like:

* Swine Veterinary Partners

- dsm-firmenich

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