Chris Dreyer on Fixing Law Firm Marketing and Building Authority in a Changing SEO World

Most personal injury attorneys waste thousands every month on marketing that does not create authority or real clients.

In this episode of the Garlic Marketing Show, Ian Garlic sits down with Chris Dreyer, CEO of Rankings.io, to reveal how law firms can transform their marketing strategies in today’s AI-driven world.

Chris explains how to fix the biggest mistakes law firms make, how SEO is evolving, and how firms can build a brand that outlasts Google Ads.

He also shares powerful lessons law firms can learn from Geico and State Farm, and how smart branding wins the best clients.

🎯 Chris also talks about his book, Personal Injury Lawyer Marketing, and shares insights from launching PIMCon (Personal Injury Marketing Conference).

If you are serious about growing your law firm in 2025 and beyond, watch this episode and subscribe for more strategies from the world’s top marketers and attorneys.

What You’ll Learn:

• The Biggest Marketing Mistake Law Firms Make (And How to Fix It)
• Building a Standout Brand Instead of Blending In With Generic Ads
• Beyond Google Ads – How Diversifying Marketing Channels Boosts Results
• Why Multi-Channel Marketing (SEO, PPC, Social TV) Wins in the Long Run
• What Law Firms Can Learn From Geico and State Farm About Branding
• Applying Insurance Company Strategies to Your Law Firm Marketing

Connect with Chris Dreyer:

• Website - https://rankings.io/
• LinkedIn - https://www.linkedin.com/in/chrisdreyerco/
• Instagram - @chrisdreyerco
• Podcast - https://rankings.io/pim

Resources:

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

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