• Ch 16. The Power of Offer Stacking

  • Feb 14 2025
  • Duración: 12 m
  • Podcast

Ch 16. The Power of Offer Stacking

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    Supersize Your Sales with Offer Stacking

    In this episode of 'Market Your Message Show,' host Jonathan Milligan delves into Chapter 16 of his book 'Validate Your Offer,' focusing on the power of offer stacking. Jonathan breaks down the concept of cross-selling and how a range of products at different price points can significantly boost sales and revenue. He discusses the psychological principles behind offer stacking, how to craft the perfect combination from entry-level to high-end offerings, and the importance of recurring revenue products. Jonathan also provides actionable steps for creating an effective offer stack, integrating it into a seamless customer journey, and introduces the idea of a recurring revenue offer to ensure long-term business profitability.

    00:00 Welcome to the Market Show
    00:11 Introduction to 'Validate Your Offer'
    00:30 Special Offer for Podcast Listeners
    01:12 Chapter 16: The Power of Offer Stacking
    01:43 Understanding Offer Stacking
    05:14 Crafting Your Offer Stack
    09:04 Today's Exercise: Choose an Offer Stack
    11:52 Key Takeaways
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