• Ch 15. The 3 Secrets to Selling Anything

  • Feb 7 2025
  • Duración: 19 m
  • Podcast

Ch 15. The 3 Secrets to Selling Anything

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    The Three Secrets to Selling Anything: A Masterclass in Product Launches

    This episode delves into 'The Three Secrets to Selling Anything,' using the case study of Popeyes' legendary chicken sandwich launch in 2019. The narrative explores how anticipation, buzz, and urgency can transform any product launch into a massive success. It shares actionable strategies for both big brands and small businesses to implement these principles through a 'two-week lazy launch' framework. Learn how to create a psychological journey for your customers, ensuring your offers are irresistible and sold out in no time. The episode also addresses common pitfalls in launches and offers a step-by-step guide for a successful product release.

    00:00 Introduction: The Three Secrets to Selling Anything
    00:03 The Popeyes Chicken Sandwich Case Study
    01:39 Applying the Secrets to Your Own Business
    03:11 Why Most Product Launches Fail
    04:50 The Two-Week Lazy Launch Method
    06:53 Step-by-Step Implementation of the Three Secrets
    13:03 Brainstorming Your Launch Plan
    17:01 Key Takeaways
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