🚀 How to build a business that doesn’t depend on you.

In this episode of the Built On Purpose Podcast, Max Hansen talks with Chris Ronzio, founder and CEO of Trainual, the world’s leading playbook platform for growing businesses.

Chris breaks down how he scaled from a one-man consulting gig into a global SaaS company, what founders get wrong about SOPs, and why delegation is the secret to freedom.

💡 What You’ll Learn: ✅ Why most founders document SOPs for the wrong reasons ✅ How to delegate ongoing responsibilities, not just tasks ✅ The step-by-step for building a team that runs without you ✅ Chris’s method for building company culture and hiring with clarity

🔥 Memorable Quotes: ✨ “You’re not just building a business. You’re building a playbook for freedom.” – Chris Ronzio ✨ “Your team wants clarity. Documentation gives them confidence to act.” – Chris Ronzio ✨ “If you’re still the bottleneck, you haven’t built the business yet.” – Chris Ronzio

🔗 Connect with Chris Ronzio: 📱 LinkedIn: https://www.linkedin.com/in/chrisronzio/ 🌐 Website: https://www.chrisronzio.com 📷 Instagram: https://www.instagram.com/chrisronzio

📣 Connect with Max Hansen & Y Scouts: 📱 Max Hansen on LinkedIn: https://www.linkedin.com/in/maxhansen 🌐 Y Scouts Website: https://yscouts.com

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🚀 From JetBlue to Southwest, culture architect Ann Rhoades has helped shape some of the most admired brands in the world.

In this episode of the Built On Purpose Podcast, Ann shares how to define values, link them to behaviors, and make culture a measurable performance driver.

💡 What You’ll Learn: ✅ Why defining values is only step one ✅ How behaviors connect values to action ✅ Why culture is not soft — it's measurable ✅ How to make values a daily leadership habit

🔥 Memorable Quotes: ✨ “Your values should be a promise to every employee, every customer, every investor.” – Ann Rhoades ✨ “Values don’t get a day off. If you live them, they guide every decision.” – Ann Rhoades ✨ “Culture is the collection of behaviors across the organization. That’s what drives performance.” – Ann Rhoades

🔗 Connect with Ann Rhoades: 📱 LinkedIn: https://www.linkedin.com/in/annrhoades 🌐 Website: https://peopleink.com

📣 Connect with Max Hansen & Y Scouts: 📱 Max Hansen on LinkedIn: https://www.linkedin.com/in/maxhansen 🌐 Y Scouts Website: https://yscouts.com

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🚀 What happens when a leader loses their purpose?

In this solo episode of the Built On Purpose Podcast, Max Hansen shares how he lost his own sense of purpose, how that led to founding Y Scouts, and why meaningful work and values-driven leadership are more critical now than ever before.

💡 What You’ll Learn: ✅ Why the promise of tech and social media has failed to connect us ✅ How to structure job roles and hiring around purpose ✅ Simple ways to prevent offer rejections and counteroffers ✅ Why leadership starts with clear values and accountability

🔥 Memorable Quotes: ✨ “Purpose matters more than ever. It’s the antidote to a disconnected, AI-driven world.” – Max Hansen ✨ “You can't outsource culture. Leaders drive values, values drive behaviors, and behaviors drive performance.” – Max Hansen ✨ “Hiring the right people is the only sustainable business strategy.” – Max Hansen

📣 Connect with Max Hansen & Y Scouts: 📱 Max Hansen on LinkedIn: https://www.linkedin.com/in/maxhansen 🌐 Y Scouts Website: https://yscouts.com

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