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Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

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 Maximize your podcast's potential with podcast marketing strategies from David Hooper, podcast marketing expert and author of "Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show."Big Podcast Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • 20 Years in Radio (Insider 238)

    20 Years in Radio (Insider 238)
    Jun 27 2025
    Time-bending interview moments, 20 years in radio, using Cameo for podcast promotion, growing your email list with giveaways, and why your audience is your invisible co-host in this episode of Build a Big Podcast ... Big Ideas in This Episode Celebrate podcast milestones—what 20 years brings Tap celebrity power: Cameo for podcast buzz Forget the crowd, seduce listeners one-on-one Make your audience your secret co-host Grow your email list—get greedy with giveaways Want clout? Invest in stories, not gear Burnout or “rust-out”—hustle wins every time Why You Should Listen How “being present in the moment” can make your interviews fly by—and your listeners lust for more The 20-year secret to podcast longevity most podcasters don’t want you to know The “one to one method” proven to turn every listener into a passionate fan hanging on your every word Why celebrating your wins (even if you hate celebrating) gives you unstoppable momentum How a Hollywood celebrity can promote your podcast—without blowing your budget or your mind A D-list hack: Let forgotten stars lend you their fame and turn envy into audience growth The invisible co-host trick that makes your audience feel like they control your podcast (and love you for it) The “audience as puppet master” principle for harnessing feedback and steering your show straight to profit How to build a cult-like following by getting listeners to connect, collaborate, and crave each other’s attention The single easiest way to supercharge your email list … with contests so addictive people beg to get in The ruthless email-gathering secret no major podcaster will talk about in public How to cut promotion effort in half by riding the power of giveaways and instant gratification The tools you need to conquer your niche and devour your competitors—without spending a fortune Why obsessing over the perfect mic is a sucker’s game—and where the real riches are created The $60 setup that makes you sound like a broadcasting god while lazy podcasters waste thousands on gear Episode Timestamps [00:03] Why time speeds up (or slows down) on memorable podcast interviews—and how being “present in the moment” changes everything [04:03] The accidental moment that launched David Hooper’s 20-year podcasting career and what you can learn from it [05:23] How celebrating milestones—or not—can secretly impact your podcast longevity and mindset [06:59] Lessons from joining SiriusXM: Why jumping into live national radio after years of syndication is a game-changer [08:13] How to use celebrity shout-outs from Cameo to instantly boost your podcast’s credibility and listener buzz [11:56] The “one to one method”—why podcasts fail when hosts talk to a ‘crowd’ instead of an individual listener (and how to fix it) [17:58] The truth about spending money on your podcast—why upgrading your microphone probably won’t get you more listeners or credibility You want these links ... Subscribe to Build a Big PodcastSee Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 238 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting TipsBig Podcast AMP (Audio Monetization Program)
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    23 m
  • Too Hot for OnlyFans? (Insider 237)

    Too Hot for OnlyFans? (Insider 237)
    Jun 22 2025
    Tracking what works (and what doesn’t) in podcast marketing, why live events are your secret growth weapon, how relatability beats perfection, mic myths busted, and smart ways to do "more, better, and new" in this episode of Build a Big Podcast ... Big Ideas in This Episode The “overnight” flood of listeners is a total myth Why celebrity endorsements will never save you Turn lonely dog groomers into loyal superfans Being relatable trumps perfection—ask OnlyFans entrepreneurs Revealed: $30 mic vs. $400 mic—can listeners tell? How “fake it till you make it” actually pays off Daily podcasting: pure genius or burnout bait? Why You Should Listen The quickest way to flood your podcast with loyal listeners—without begging for viral magic or celebrity handouts! Why most “overnight success” stories are myths—and what real podcasters do instead to build cult-like followings (envy warning!) How to turn a trickle of new listeners into a steady stream using the “multiple faucet” method no algorithm can touch Are you sabotaging your own growth by praying for Apple or Spotify features? Discover the lazy way to win—no luck required! The secret to making your podcast irresistible to strangers using the forbidden power of live events (and why almost nobody dares) How to make your fans lust after your show by tapping into their deepest need: authentic, quirky, perfectly imperfect hosts The “Dog Groomer Effect”: why creating a tribe around your podcast will grant you power over a loyal, obsessed audience Why being too “perfect” will kill your show and the sneaky OnlyFans secret that makes you instantly relatable (even if you have a Christian podcast!) What Taylor Swift and the Spice Girls know about podcasting success that top marketers would kill to steal How Pat Flynn lost relatability with his audience (and what he did to get it back) Can a $30 microphone make you sound like a pro? The little-known AI tool that turns your episodes into podcasts that practically promote themselves (plug in, sit back, and watch the magic) Want to sound confident even when you’re terrified? The “Fake It Till You Make It” prayer ... Unlock the dark art of “More, Better, New”—the greedy podcaster’s step-by-step path to outshining every competitor in your niche How to hijack trending topics and current events to make your podcast impossible to ignore—even if you’re starting from zero Episode Timestamps [00:06:48] The unexpected fastest way to grow your podcast—and why everything you fantasize about “going viral” is probably a waste of time [00:07:46] The real secret behind successful live podcast events and why small, intimate gatherings might actually work better than big ones [00:10:11] What does your podcast have in common with OnlyFans? (It’s not what you think—and yes, even your church podcast!) [00:12:34] How Pat Flynn lost his audience by being “too successful” and the revealing lesson about staying relatable as a podcaster [00:14:50] Can AI really do your marketing for you? The $59 tool that claims to write your podcast promos, show notes, and more—instantly [00:17:11] How one podcaster’s insane “daily episode” grind shocked the industry—and what happened to all the copycats who tried to keep up [00:28:26] The dangerous trap of “failure porn” and why too much vulnerability can actually turn your audience against you You want these links ... Subscribe to Build a Big PodcastSee Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 237 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting TipsBig Podcast AMP (Audio Monetization Program)
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    32 m
  • Don't Do This (Insider 236)

    Don't Do This (Insider 236)
    Jun 18 2025
    Clever (and risky) marketing tricks, the truth about podcast gear and guests, essential pre-interview tips, AI voice options, and free podcast artwork templates in this episode of Build a Big Podcast ... Big Ideas in This Episode The dangerous cost of clickbait podcast titles Why tricking listeners kills your show’s growth Envy alert: how niche podcasters leapfrog celebrities The seductive myth of “perfect” podcast gear How AI voices tempt you—should you resist? Sponsor dollars: easy money or creative handcuffs? Confessions: the lies podcasters tell themselves Why You Should Listen The little-known “Free Beer” trick to fool an entire audience (and what it means for your podcast title) Sneaky "bandit" signs: The dirty tricks musicians and marketers use to hijack attention (and how to turn their mischief into loyal listeners for yourself) How a single word—hidden in plain sight—built million-dollar web traffic empires overnight (and how podcasters still abuse this today) The “lost dog” heartstring ruse that tricks passersby—and why you should never deploy similar stunts on your show (unless you want hate-listeners) How hiding your true podcast intent could backfire—and the smarter shortcut to building fan loyalty faster than your rivals The #1 rookie mistake in podcast episode titles … and the foolproof way to turn curiosity into binge listening instead of anger Why wasting the first 10 minutes catching up with your co-host is a crime against audience retention—and how to make every moment count The seductive lie of "more time = great podcast"—and what the hustlers who thrive on deadlines know that you don’t Booking “big name” guests: Will it rocket your podcast to the top—or could it ruin your chances at real influence? Discover the surprising answer The dangerous myth of your “personal story”: Why sharing your tale rarely triggers mass subscriptions (and the secret story they’ll pay attention to instead) How to transform a train wreck interview into gold—using David Hooper’s method for scavenging irresistible audio clips Revealed: The gear-envy trap keeping broke podcasters broke, and why one simple microphone can level the playing field against media giants The real path to high-end audio—why most “sound quality” advice is pure gluttony for your wallet (and the $0 solution that rivals studio perfection) The ugly truth about podcast sponsorships: Why chasing advertisers could poison your show—and how to make real podcast profits instead The forbidden hack for pre-interviews that 99% of hosts ignore—unlock the lazy shortcut to elite-level guest rapport and on-mic power plays Episode Timestamps [00:04:52] The musician who tricked Nashville with a “lost dog” QR code—and why it backfired [00:06:21] Bait-and-switch marketing: fake dollar bills, Bible tracts, and why tricking people kills trust [00:07:11] How misleading podcast titles are sabotaging your audience—and what not to do [00:11:36] The myth that celebrity guests will make your podcast successful (and what really happens) [00:13:51] Why your personal story won’t convince listeners to subscribe—and what does [00:14:19] The dangerous “all or nothing” thinking that ruins podcast episodes (and how to avoid it) [00:19:28] How a simple pre-interview can supercharge your podcast—plus what to do when guests say no You want these links ... Subscribe to Build a Big PodcastSee Big Podcast AMP for personalized podcast growth assistance The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 236 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting TipsBig Podcast AMP (Audio Monetization Program)
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    28 m
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