The sun’s out... and if you’re a studio owner, you know what that often means:
Enrollment slows down.
Buyers get flaky.
Cash flow feels tighter than ever.

But here’s the deal—your buyer hasn’t disappeared. They’ve just changed.

They’re more hesitant, more distracted, and waiting until the very last minute to commit.

If you’re feeling the summer slump sneaking in, today’s episode is your game plan for getting ahead of it.

Inside, I’m sharing: ✨ Why buyers are stalling—and what to do right now

✨ Smart ways to create urgency without feeling pushy or desperate
✨ How flyers, text messages, and other simple systems can outperform email alone
✨ Why making your buying process Amazon-easy could be your summer secret weapon

PLUS — I’ve got a free gift for you:

"40+ Places to Promote Your Studio for Free"

Because visibility = enrollments. And it costs you nothing but a little action. 🙌

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

Think making more money means hustling for more clients? Think again. 💸

In this week’s episode, I’m joined by the brilliant Lauren Schoenfeld—fractional CFO and founder of Active Core Consulting—who drops truth bombs on how to actually grow your revenue without piling on new clients (yes, you read that right).

We dive into: ✨ How spending with intention changes your bottom line
✨ The operational inefficiencies that might be leaking your profit
✨ Benchmarks for payroll, marketing, and overhead that every studio owner should know
✨ Why better systems = raining money (and more peace)
✨ When it’s time to bring on a CFO—and what that looks like for brick-and-mortar businesses

Whether you're a yoga studio, dance academy, or boutique fitness pro, Lauren's advice is the breath of fresh air your finances (and nervous system) need.

🎯 Ready to scale with confidence? Tune in now and start thinking like a CFO.

A little bit about our guest:
Lauren Schoenfeld is the founder of Active Core Consulting, offering fractional CFO, bookkeeping, sales, and operations coaching for health and wellness entrepreneurs. A self-proclaimed numbers nerd and athlete, Lauren empowers CEOs to confidently manage their finances and prioritize profit. She has grown her business while healing her body through nontraditional modalities and is on a mission to end hustle culture for entrepreneurs!

Grab Laurens FREE tools, like her spending calculator by getting on her email list.

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

Ever feel like your kids—or your customers—just don’t listen? In this episode, I’m sharing the #1 parenting tip that’s helped me stay consistent with my five kids (yes, five!), and how that very same principle applies to your Google Business Profile.

I dive into:

• A real-life parenting moment (and why dishes matter)
• The power of consistency in parenting and in business
• Why inconsistent info online is costing you customers
• A quick task to clean up your online presence today

So whether you’re raising little or big humans or building your business (or both), this one’s for you.

Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

Love today’s podcast? 🙌

1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
2. Leave us a rating and review on Apple Podcast!
3. Also, if you haven’t done so already, follow the podcast.

In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.