Breaking Through in Cybersecurity Marketing

De: Cybersecurity Marketing Society | N2K Networks
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  • Resumen

  • Cybersecurity marketer, we’ve got your back! Created by the Cybersecurity Marketing Society, the Breaking Through in Cybersecurity Marketing podcast shares the stories, successes, and failures of marketers in this fast-paced and constantly changing industry. Listen to learn, laugh, and improve your cybersecurity marketing game! New episodes every Wednesday.
    ©2024 Cybersecurity Marketing Society 706761
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Economía Marketing Marketing y Ventas
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Episodios
  • The RevOps Whisperer: How Joe Aurilia Fixes the Stuff No One Wants to Touch

    The RevOps Whisperer: How Joe Aurilia Fixes the Stuff No One Wants to Touch
    Apr 2 2025
    Episode Summary: This week, we’ve got an extra special guest, Joe Aurilia, Jr., SVP of Operations at Cyware. Joining Gianna and Maria to talk more about the art of scaling, automating, and just plain getting stuff done. Joe takes us on a ride from being Cyware’s first U.S. hire (aka "the guinea pig") to building and overseeing every corner of operations from legal and IT to rev ops and marketing ops. We chat about how to spot and fix the messiest processes, why RevOps is the unsung hero of the GTM engine, and what happens when contracts, people, and data collide. Joe also drops gems on internal sales/marketing for change management, and we close out with his dream career as an ice cream shop owner. Plus: purple dashboards, auctioneer aspirations, and a serious stance on free sprinkles. Timestamps: 03:02 - What even is "Operations"? Joe breaks it down. 07:55 - Being Cyware’s first U.S. hire and building from scratch. 10:10 - Automate and scale: Joe’s operational north star. 13:48 - The birth of RevOps and tackling the mess no one else wants. 18:12 - Walking through change across departments and people. 22:44 - On avoiding fiefdoms and removing blockers. 27:02 - Asana, tears of joy, and operational adoption. 30:50 - Data integrity: The holy grail of RevOps. 36:40 - Working with leadership and enabling decision-making. 41:12 - Tactical wins to streamline GTM and shorten deal cycles. 47:10 - Contracts as living documents and reducing friction. 📢 Upcoming Events: RSAC 2025 Marketers Party Sunday, April 27th — Join the Cybersecurity Marketing Society for the best pre-RSAC bash with drinks, Wagyu, and your GTM friends. Get tickets at https://www.cybersecuritymarketingsociety.com/event/party-for-marketers-rsac-2024. CyberMarketingCon 2025 – CFP Open! Speak, learn, and network with 700+ marketers and GTM pros in Austin, TX. 🗓️ December 7–10, 2025 📝 CFP closes April 15th! 🔗Links & Resources Mentioned: Cyware Asana Cybersecurity Marketing Society CyberMarketingCon25 🔔 Subscribe & Review: If you enjoyed this episode, please leave us a rating & review on your favorite podcast platform. It helps us grow and brings you more awesome guests! 📩 Got feedback or want to be on the show? Email us at podcast@cybersecuritymarketingsociety.com Be sure also to follow our hosts on LinkedIn: 👉 Gianna Whitver 👉 Maria Velasquez Thanks for tuning in. Remember, every Wednesday, we drop a new episode guaranteed to knock your SOCs off. 😎
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    33 m
  • How to Run B2B Social Media Without Losing Your Mind (or Creativity) with Jacqui Morgan

    How to Run B2B Social Media Without Losing Your Mind (or Creativity) with Jacqui Morgan
    Mar 26 2025
    Episode Summary: Running social media isn’t easy; so many expectations and trade-offs. You need to be informative yet fun, creative yet professional, and engaging yet consistent, all while keeping things fresh. Even worse, when you manage a massive cybersecurity brand, it’s about more than just posting. It’s about making an impact in a sea of corporate noise. No one does that better than Jacqui Morgan, Global Social Lead at Palo Alto Networks. Jacqui is the force behind high-impact, creative content that breaks through the typical B2B jargon and excites people about cybersecurity. In this episode, she pulls back the curtain on how her team strikes the perfect balance between strategy and spontaneity, why less can mean more, and how to inject personality into cybersecurity marketing. We also talk about big social media wins, some not-so-great flops, and her dream career outside of tech (hint: it’s delicious). If you’re ready to remove the boring in your B2B social strategy, this episode is for you! Timestamps: [05:15] Running a lean global team without losing creativity: Jacqui breaks down how her small-but-mighty team supports every part of Palo Alto Networks, balancing global regions, creative partners, and agencies while keeping their sanity. [10:45] Less is more, cutting through the noise: How Jacqui prioritizes quality over quantity, scales back on low-impact requests, and positions the social team as strategic partners—not order takers. [15:30] Making cybersecurity social fun: Why creativity is crucial, how her team injects personality into LinkedIn content, and their approach to standing out in a traditionally dry space. [20:20] Agency partnerships done right: Jacqui shares how to transform agency relationships from transactional to true creative partnerships and how trust plays a key role. [25:15] Campaign wins & lessons from flops: Hear the story of a bold, standout campaign at a significant conference, plus a candid look at a past misstep and the lessons Jacqui walked away with. [30:40] Getting leadership buy-in: Why building internal trust and strong relationships with executives, marketers, and sales teams is key to social media success. [35:10] Jacqui’s dream career (hint: it’s delicious): We wrap up with her fun, non-tech dream job—and it’s something you might just want to visit one day. 🔗Links & Resources Mentioned: Palo Alto Networks on LinkedIn. Jacqui Morgan on LinkedIn. 📢 Upcoming Events: 🚀 Join us at the RSAC 2025 Conference! Secure your spot for the ultimate Cybersecurity Marketing Society Party at RSAC. 🎉 Get tickets here. 🔔 Subscribe & Review: If you enjoyed this episode, please leave us a rating & review on your favorite podcast platform. It helps us grow and brings you more awesome guests! 📩 Got feedback or want to be on the show? Email us at podcast@cybersecuritymarketingsociety.com Be sure also to follow our hosts on LinkedIn: 👉Gianna Whitver 👉Maria Velasquez Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, main LinkedIn page, or podcast LinkedIn page, and keep up with us on Twitter.
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    29 m
  • Why Founder-Led Marketing is the Future of Cybersecurity Awareness with Tatianna Harris

    Why Founder-Led Marketing is the Future of Cybersecurity Awareness with Tatianna Harris
    Mar 19 2025
    Episode Summary: In cybersecurity marketing, messaging is everything, but what happens when your audience doesn’t understand your language? This week, we sit down with Tatianna Harris, Head of Digital Marketing at EchoMark, to discuss the nuances of building brand awareness in a category that barely exists in the market’s vocabulary. From navigating the complexities of insider risk messaging to executing a founder-led thought leadership strategy, Tatianna shares what it takes to market cybersecurity solutions while wearing every marketing hat as a solo practitioner. Timestamps: [03:12] - How Tatianna got her job at EchoMark through networking [06:40] - The power of word-of-mouth in career growth [09:55] - What EchoMark does and Tatianna’s role as a solo marketer [14:30] - Challenges of marketing at a cybersecurity startup [18:20] - Why EchoMark pivoted its messaging from “Forensic Watermarking” to “Invisible Watermarking” [22:45] - How Tatianna worked with leadership to change messaging [27:15] - Thought leadership and CEO-led marketing strategies [32:05] - How Tatianna prioritizes her time as the only marketer 🔗Links & Resources Mentioned: EchoMark on their Website or LinkedIn. Follow Tatianna on LinkedIn. 📢 Upcoming Events: 🚀 Join us at RSAC 2025 Conference! Secure your spot for the ultimate Cybersecurity Marketing Society Party at RSAC. 🎉 Get tickets here. 🔔 Subscribe & Review: If you enjoyed this episode, please leave us a rating & review on your favorite podcast platform. It helps us grow and brings you more awesome guests! 📩 Got feedback or want to be on the show? Email us at podcast@cybersecuritymarketingsociety.com Be sure also to follow our hosts on LinkedIn: 👉Gianna Whitver 👉Maria Velasquez Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, main LinkedIn page, or podcast LinkedIn page, and keep up with us on Twitter.
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    25 m

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