Branded Search (and Beyond) with Jason Barnard Podcast Por Jason Barnard arte de portada

Branded Search (and Beyond) with Jason Barnard

Branded Search (and Beyond) with Jason Barnard

De: Jason Barnard
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 The smartest people in marketing talk to Jason Barnard about brand-related digital marketing topics they know inside out. The podcast slogan: The conversations are always intelligent, always interesting and always fun!© Kalicube SAS Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Henry Gordon-Smith with Jason Barnard on Fastlane Founders And Legacy. Green Ventures

    Henry Gordon-Smith with Jason Barnard on Fastlane Founders And Legacy. Green Ventures
    Jun 10 2025
    Henry Gordon-Smith talks with Jason Barnard about green ventures. Green Ventures! 🌱 Henry Gordon-Smith, founder and CEO of Agritecture, shares his incredible journey from starting a simple blog about urban agriculture to building a world-renowned consulting firm that's worked with 300+ clients across 60+ countries. Discover how he turned controversial predictions about ag-tech into a thriving business, learned to transition from taking any client to focusing on premium services, and built the world's first farm planning software. Henry reveals the triple bottom line approach that balances profit, environmental impact, and social good - plus practical insights on personal branding, team management, and scaling a mission-driven business in the agriculture sector. This episode is packed with entrepreneurial wisdom for anyone looking to build a purpose-driven company while making a real difference in the world. #Entrepreneurship #Agriculture #Sustainability #Startup #Consulting #Agtech #PersonalBranding #BusinessGrowth #ClimateChange #Innovation #FoodSecurity #DigitalMarketing #EntrepreneurLife #BusinessStrategy #Leadership #SocialImpact #GreenTech #Farming #Podcast #FastlaneFounders What you’ll learn from Henry Gordon-Smith This episode was recorded live on video June 10th 2025 https://www.youtube.com/watch?v=rcHGXLTSfAc Links to pieces of content relevant to this topic:https://agfundernews.com/plenty-has-an-opportunity-to-succeed-say-some-vertical-farming-experts-what-happens-nexthttps://foodinstitute.com/ag-com/experts-huge-opportunities-exist-in-tech-enabled-ag/https://livingarchitecturemonitor.com/articles/smart-agriculture-smarter-cities-w21Henry Gordon-Smith Transcript from Henry Gordon-Smith with Jason Barnard on Fastlane Founders And Legacy. Green Ventures Join Henry Gordon-Smith and Jason Barnard for this week’s episode of Fastlane Founders and Legacy! Scheduled for 10 June 2025 at 18 H CET (Paris) The event is 100% free: Eventbrite >> Watch on YouTube >> Organized by Kalicube.
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    22 m
  • Jennifer Tsay with Jason Barnard on Fastlane Founders And Legacy. Scaling Smarter

    Jennifer Tsay with Jason Barnard on Fastlane Founders And Legacy. Scaling Smarter
    Jun 3 2025
    Jennifer Tsay talks with Jason Barnard about scaling smarter. Jennifer Tsay, CEO and Co-Founder of Shoott, speaks with Jason Barnard about the shift from a growth-focused to a profitability-driven mindset. She explains how tracking customer acquisition costs and KPIs daily has been crucial for adapting to market shifts and staying in control of her business. This data-driven approach helped her company achieve a remarkable 20-fold profit increase in one year. Jennifer shares with Jason Barnard how her team focused on maximizing revenue by refining pricing strategies, improving customer value, and optimizing revenue from existing clients. She advises businesses to prioritize growth until they reach a point where focusing on profitability becomes essential, ensuring sustainable success in the long term. Finally, Jennifer reflects on her leadership style evolution, highlighting a shift from hands-off to more detailed, data-backed management. She now challenges her team to think critically about processes, fostering a collaborative environment where everyone owns their roles. What you’ll learn from Jennifer Tsay 00:00 Jennifer Tsay and Jason Barnard 02:14 What Did ChatGPT Find Out About Jennifer Tsay When Jason Barnard Mentioned Her Name? 02:45 What Did Bing Show About Jennifer Tsay When Jason Barnard Searched & How Much Was From Her Website? 03:28 How Can You Promote Your Personal Brand, Build Credibility & Establish Authority in Your Industry? 04:09 What Does Shoott Do? 04:20 What is the Reason Shoott Is Able to Offer Free Photoshoots? 04:43 What is the Reason Shoott’s Business Model Flips the Traditional Paradigm for Artists? 05:55 What Caused the Confusion When Trying to Find Jennifer Tsay Online? 06:44 How Did Jennifer Tsay Start Shoott? 07:46 What Was the Main Focus When Shoott Was First Launched? 08:02 How Can You Test a New Service With Your Network Before Scaling it? 09:33 Why Does the First Two Years of Entrepreneurship Feeling Easy Turn Out to Be a Fallacy? 09:53 What Factors Led to the Sudden Increase in Customer Acquisition Costs From $20 to Over $200? 10:40 Where Should You Focus First When Facing Business Challenges, Reducing Costs or Increasing Income? 11:00 What Steps Should You Take to Learn Marketing and Drive Growth While Managing Customer Acquisition? 12:06 What Does it Take to Stay Flexible & Adaptable When Facing Challenges That Could Shift at Any Time? 12:32 How Have AI Engines Like ChatGPT, Perplexity, and Copilot Changed Your Approach to Marketing? 13:48 What Was the Mindset Shift When You Switched to a Profitability-Focused Approach? 14:05 What Benefits Do You Get From Monitoring Customer Acquisition Costs Daily and Identifying Shifts? 15:06 How Do You Determine When to Adapt Your Strategy Based on Marketing KPIs? 15:41 What Can Be the Secret Behind the 20-Fold Multiplication of Profits in a Year? 16:30 How Does Shifting Focus to Profitability Impact Revenue Maximization After Customer Acquisition? 17:11 Why Do You Recommend Growing Fast First and Then Scaling Profit? 18:40 What Were the Difficult Decisions in Shifting Focus From Growth to Profitability? 19:36 What Are the Challenges of Having a Small Team Take On Hybrid Roles? 20:19 What Are the Differences in Leadership Style Between the Growth Phase and Now? This episode was recorded live on video June 3rd 2025 https://www.youtube.com/watch?v=fFbSXQdSWiw Links to pieces of content relevant to this topic:Jennifer Tsay Transcript from Jennifer Tsay with Jason Barnard on Fastlane Founders And Legacy. Scaling Smarter [00:00:00] Jennifer Tsay: The first two years of entrepreneurship felt easy. It was just a fallacy. We didn't realize this in retrospect. We were like, oh my God, doing a startup is so easy. And nobody on our team at the time had any background in marketing, so we had to learn it from scratch.
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    22 m
  • Michael Davern with Jason Barnard on Fastlane Founders And Legacy. End-to-End AI Marketing Enablement

    Michael Davern with Jason Barnard on Fastlane Founders And Legacy. End-to-End AI Marketing Enablement
    May 27 2025
    Michael Davern talks with Jason Barnard about end-to-end AI marketing enablement. Michael Davern, CEO and Co-Founder of Incept, talks with Jason Barnard about how AI becomes exponentially more valuable with training, the shift from time-based billing to outcome-focused work, and why reps—just like in marketing—are key to getting reliable results. Michael shares how Incept uses AI to speed up research, streamline client deliverables, and enable teams to focus on the 20% of work they truly excel at. He compares AI to an intern that, when trained well, becomes a high-performing digital team member capable of scaling capacity without hiring new full-time staff. Michael Davern and Jason Barnard also discuss the risk of relying blindly on automation, the importance of internal policy and oversight, and the human-centered future of work. For Michael, AI does not replace people—it empowers them to be more creative, strategic, and human. What you’ll learn from Michael Davern 00:00 Michael Davern and Jason Barnard 03:04 Why is the Brand SERP Result for Michael Davern Not Showing up in Google According to Jason Barnard? 03:19 Why, According to Jason Barnard, Does Google Think the Scientist is More Famous Than Michael Davern? 03:42 What Did Jason Barnard Do to Make the Name Michael Davern Appear in the Search Results? 03:52 What Does Michael Davern Need to Make Himself Appear as a Super Expert in AI Marketing? 04:18 What Does AI Marketing Mean? 04:55 What Qualifies as AI Versus Simple Automation or Workflow? 05:29 Why Did the Tech World Used to Be Strict About Distinguishing AI, Machine Learning, and Automation? 05:56 What Should a Business Leader Do When They Do Not Have Time to Implement Marketing Tasks Themselves? 06:17 Where Should a Business Leader Start to Guide Their Team Toward Strategies That Help the Business? 06:29 What Role Can AI Play in Helping Users Improve Workflows? 06:56 Why is it Helpful to Regularly Explore and Experiment With Evolving AI Tools? 07:16 What Tasks Cannot Be Automated but Could Be Handled by an Intern or Entry-Level Employee? 07:37 What is the First Step in Training Your AI Assistant to Handle Entry-Level Tasks Effectively? 07:45 Why is Research a Good Starting Point When Delegating Tasks to Your AI Assistant? 07:54 What is a Smart Way for CEOs to Begin Integrating AI Into Their Team Workflow? 08:10 What Makes Comparing AI to an Entry-Level Intern a Helpful Mindset for Business Leaders Adopting AI? 08:30 Why Do Many Businesses Hesitate to Adopt AI Despite Its Long-Standing Presence in Everyday Life? 08:59 What Can Business Leaders Learn by Creating a Custom GPT? 09:26 What Happens When You Customize AI Settings to Match Your Communication Style? 09:47 How Do AI Interactions Improve Over Time as the Agent Learns Your Preferences? 10:22 Why is it Easier to Accept Criticism From a Machine Than From a Person? 11:20 What Are Some Practical Ways to Start Using AI in Marketing? 12:20 What Does Effective Research Look Like When Working With AI Tools? 13:13 What Happens When You Interact With AI in a More Conversational Way? 14:30 What Are the Different Ways to Use AI for Research and Competitive Analysis in Business Strategy? 15:31 Why is AI Considered a Time-Saver in Fast-Paced Business Environments? 16:11 How Can You Make AI-Generated Results More Reliable? 17:27 What Steps Are Involved in Effectively Training an AI Model to Deliver Helpful Results? 18:14 What Are the Risks of Relying Entirely on AI Without Incorporating Human Input? 19:01 Why Might There Be Pushback on AI From People Who Fear Losing Their Jobs? 21:13 How is AI Enabling Businesses to Shift From Hourly Billing to Outcome-Based Pricing Models? This episode was recorded live on video May 27th 2025 https://www.youtube.com/watch?v=29F5ooFZ_3Y Links to pieces of content relevant to this topic:Michael Davern
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    23 m
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I have been an SEO practitioner for over a decade and Jason’s teachings have blown up my previous understanding of semantic SEO, branding, data, and what Google is really doing. His podcasts, webinars, books, tools, and courses on Kalicube have led me to rethinking and redeveloping my approach to both enterprise SEO and personal branding online.

Incredible insights into the brain of Google.

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