What makes one business sell for 3x earnings… and another for 10x?

It’s not just profit—it’s positioning.

In this episode of Freedom to Exit, Lani Dickinson uncovers the hidden force behind high-value exits: competitive advantage. Whether it's brand strength, pricing power, unique processes, or customer loyalty—your edge is what buyers will pay more for.

If your business looks like every other company in your industry, you’ll get lowball offers. But if you’ve built something that stands out? That’s when buyers start competing for you.

• Why buyers pay more for businesses with strong brands
• The four competitive advantages that drive higher valuations
• How to increase profitability, reduce customer acquisition cost, and attract multiple offers
• Why a strong online presence directly impacts your exit
• Free tools to help you assess and improve your brand strength today

Don’t guess what your business is worth—build a business buyers chase.

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Free Resources to Go Further:

📌 7 Ways AI Can Boost Your Sales and Save You Time – Download this free guide: https://ai.activatetoascend.com/get-7ways-ai

📌 3 Ways Your Business Can Use AI TODAY to Stop Leaking Money – Save your seat for the free live webinar: https://webinar.activatetoascend.com/webinar-register-general

📌 Changes Assessment – Discover where your business is leaking time, money, and momentum: https://stealthfreedomtoexit.com/changes

Connect with Lani Dickinson:

📌 Instagram: https://www.instagram.com/stealthfreedomtoexit

📌 Facebook: https://www.facebook.com/laniadickinson

Need expert guidance on your exit?

Visit https://stealthfreedomtoexit.com

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