Big Results from Small Beginnings: How to Leverage the Scrappy Season

Episode Summary:

If you’re in the early stages of your business—or feel like you’re starting over from scratch—this episode is your permission slip to stop playing small and start showing up like a pro, no matter your budget.

Tim shares a passionate, behind-the-scenes look at what it really takes to outwork, outlast, and outshine the big players… even when you’re bootstrapping from a storage unit with one truck and a ton of grit.

In this episode of What Really Matters, you’ll discover:

Why small businesses secretly have a competitive advantage (yes, really).

The moment Tim realized perception can outperform reality in marketing.

How to use the F.R.A.P. formula (Frequency, Referrals, Average Ticket, Price) to grow faster without breaking the bank.

The truth about pricing for value—not desperation—and why customers actually want to pay more (if you show up right).

How consistent marketing made Tim’s company look like a franchise long before it was.

Start scrappy. Show up strong. And remember—nobody cares… Work harder.