Beyond Steps: Rethinking Workflows as Living Value Streams

In this episode, Colin and Chris delve into the importance of workflows in B2B growth systems, discussing the challenges of documenting processes and the complexities of organisational culture. They explore how to identify friction points in workflows, the significance of as-is mapping, and the need for holistic optimisation of interconnections between processes.

The conversation emphasises the necessity of understanding the real workings of an organisation to improve efficiency and effectiveness in growth strategies. In this conversation, Chris and Colin explore the complexities of integrating technology into organisational processes, emphasising the importance of aligning strategies with real-world execution. They discuss the risks of over-engineering solutions without proper understanding and the necessity of stakeholder buy-in for successful implementation.

The dialogue highlights the significance of pilot programs, cultural resistance to change, and the strategic application of automation to enhance workflows while avoiding common pitfalls.

00:00 Understanding Workflows in Growth Systems

05:12 The Complexity of Documenting Processes

09:59 Identifying Friction Points in Workflows

15:05 Mapping Current Processes for Improvement

19:52 Optimizing Interconnections and Interfaces

24:55 Designing Achievable Workflows

26:18 Integrating Technology for Process Improvement

32:00 Bridging the Strategy to Reality Gap

36:31 The Importance of Pilot Programs

39:21 Cultural Resistance to Process Adoption

43:11 Strategic Automation in Workflows