So this whole tariff thing is no big deal, right?

This week, Kevin Brown and Tom Burton take you through the evolving landscape of tariffs, supply chains, international trade dynamics, and their ripple effects on the wholesale distribution and manufacturing sectors. Against a backdrop of shifting policies between the U.S. and China, the hosts deliver a candid analysis of how these global changes translate into real-world impacts — from supply chain adjustments to pricing pressures and economic indicators like jobless claims.

Adding layers of perspective, the episode also delves into the importance of CRM-driven customer intelligence, the impact of AI and automation, and strategic approaches distributors can take to thrive amid economic uncertainty.

This week's conversation weaves tactical advice, personal observations, and industry insights that make it a must-listen for leaders navigating today's distribution challenges.

Highlights of the Hosts’ Expertise:

Kevin Brown and Tom Burton bring decades of combined experience in wholesale distribution, technology, and AI-driven customer intelligence through their work at LeadSmart Technologies.

LeadSmart’s ChannelCloud platform embodies the themes discussed — integrating siloed data to drive better decision-making.

Why This Episode Matters:

Global trade shifts, tariffs, and technology disruption are not abstract headlines — they are direct pressure points for distributors and manufacturers. This episode arms listeners with a better understanding of how to anticipate, adapt, and capitalize on these changes.

Key Takeaways:

Tariff Tensions Are Evolving: Despite public posturing, both the U.S. and China are making subtle moves toward easing trade restrictions behind the scenes.

Wholesale Distribution Feels the Squeeze: From Fastenal’s early tariff-driven price hikes to container shipment declines, distributors must prepare for market turbulence.

Data-Driven Strategy is Critical: Smart CRM adoption isn’t a luxury — it’s essential for survival and competitive advantage.

Prepare for Economic Shifts: Organizations with strong balance sheets, flexible pricing models, and diversified product lines will thrive amid interest rate and trade fluctuations.

AI Adoption Must Be Strategic: Manufacturers like John Deere and Procter & Gamble show that embracing AI as an enabler — not a threat — is key to future-proofing workforces.

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