👦 [01:54] Caleb's journey and early aspirations.

👨‍👦 [05:16] Complementary personalities Caleb and his father have and business success.

✍️ [07:35] Caleb's experience as an author.

🤩 [10:33] Importance of writing a book for business owners and everyone else: sharing your story matters.

⚡ [17:03] Overcoming fear and developing a book idea: simplicity in telling your story.

😇 [20:48] Success story: Lynn Godfroy's book journey.

🎙️ [23:02] Expert Speak podcast and how he created it.

🏞️ [26:10] Walks in nature for rejuvenation and processing thoughts.

Please leave a review or send us a Voice note letting us know what you enjoyed at:

Back2Basics reconnecting to the essence of YOU (podpage.com)

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Learn more about Lisa or follow her at:

https://www.refashiond.com/

https://www.instagram.com/lisahellebo/

https://www.youtube.com/@refashiondventures

https://www.linkedin.com/in/supplychainlocalization/

Show Notes Timestamps:

0:00 Introduction to B2B Podcast

3:53 Little Lisa has been obsessed with fashion and how things are made. 👚

8:23 She was obsessed with the typography, models and the fashion of the 80s. ♻️

13:32 How she taught herself coding. 💸

18:11 You get what you need, not necessarily what you want: a pattern throughout her career and life. 🤝

22:50 Supply chain as the world’s largest operating system. 🌐

26:27 Only you are responsible for what you want to achieve and how you get there. 👷‍♀️👷‍♂️

31:57 Lisa created the first virtual personal shopper.

37:30 The misogyny was so in your face.

44:19 Disruption with follow through is action.

52:08 Supply chain as the world’s largest operating system.

56:27 Being aligned to your purpose.

Please leave a review or send us a Voice note letting us know what you enjoyed at:

Back2Basics reconnecting to the essence of YOU (podpage.com)

Follow us on IG and FB @Back2BasicsPodcast

Buy Martin's newly released book here: Taking Midway: Naval Warfare, Secret Codes, and the Battle that Turned the Tide of World War II: Dugard, Martin: 9780593473245: Amazon.com: Books

👦 [02:37] Martin shares his early love for reading about explorers

👩‍👦 [03:40] Discussion about his mother's influence on his writing name

🙃 [04:19] Martin explains his career path from political science to writing

😍 [06:55] Turning point in his career: the Madagascar trip

✌️ [08:03] How networking and writing side projects led to opportunities

😇 [11:28] Rejection and persistence in writing: transition to narrative non-fiction

✍️ [15:18] Writing the "Killing" series: challenges of writing about Jesus

📚 [19:41] Introduction to his "Taking" series about World War II

📜 [22:50] Martin's approach to exploring locations for his books

🎯 [26:28] What makes you tick: lifestyle design and career passion

🤖 [28:28] Martin’s perspective on AI”s role in writing.

Please leave a review or send us a Voice note letting us know what you enjoyed at:

Back2Basics reconnecting to the essence of YOU (podpage.com)

Follow us on IG and FB @Back2BasicsPodcast