• BGTW Sustainability Symposium: Sustainable Shifts in Destination Marketing and how they impact Travel Writers

  • Feb 24 2025
  • Duración: 38 m
  • Podcast

BGTW Sustainability Symposium: Sustainable Shifts in Destination Marketing and how they impact Travel Writers

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  • Resumen

  • In conversation with Nim Singh (Media and PR Manager, Destination Canada) and Sandra Ishmael (Director UK, NBTC Netherlands Board of Tourism & Conventions), Mark Bibby Jackson (of travelbeginsat40.com) discusses how DMOs are changing their ways of working in the face of overtourism, natural disasters, and community cries for a more mindful marketing approach. How does this impact travel writers and the travel media directly with changes to press trip support and budgets, and what should we be more mindful of when writing about destinations.
    This episode was recorded live at the British Guild of Travel Writers' Better World Symposium, in partnership with Destination Canada and hosted by Hyatt Place London City East. Find further details of the event and 2025's edition at bgtw.org/better-world. Work in travel media? Consider becoming a member of the BGTW, accrediting and representing the UK Travel Media since 1960. Introduction by Daniel James Clarke, BGTW Sustainability Lead and Symposium Organiser.



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