Are You Charging Enough? How to Assess and Adjust Your Pricing

Welcome back to The After Work Entrepreneur! In this episode, Kathy E. Smith dives into the essential topic of pricing your services as a business owner—especially if you’re balancing your entrepreneurial dreams with a full-time job. Kathy breaks down five key principles for setting your rates with confidence, from understanding the true value and transformation you provide to factoring in your costs, and creating tiered packages that reflect your expertise. She also shares practical questions and an actionable step-by-step plan to help you align your pricing with both your goals and your ideal client. Whether you’re just starting out or looking to level up your rates, this episode is packed with strategies and insight to help you charge what you’re truly worth.