Andy Crysell - Non-Executive Chair, Creative Consultant, Founder of Crowd DNA

How do you go from foot messenger to founder of a cultural insights & strategy company?

And how do you keep your cool when you've been sent to interview Wu-Tang Clan?

Andy Crysell is a non-executive chair, creative consultant and founder of Crowd DNA.

In our conversation, we discuss:

• How delivering photographs to the world's biggest ad agencies kick-started his creative career
• The impact of acid house rave culture as a democratising force
• What it was like to be a freelance writer for publications including Mixmag, i-D, DJ Mag, The Face, Muzik and NME
• How benefits such as Jobseeker's Allowance were a lifeline for creatives
• What it feels like to transition from freelancer to founder

We also talk encouraging brands to view people as individuals - not walking cash pots - the need to open up insight and strategy careers to people from marginalised backgrounds and why the Museum of Youth Culture is addressing a pressing need to change pervasive narratives around young people.

To find out more about the Museum of Youth Culture, visit: https://www.museumofyouthculture.com/

To connect with Andy on LinkedIn, head to: / andycrysell

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