An N of 1 with Roos van Duijnhoven

As a behavioral scientist, Roos helps create personalized digital interventions that drive meaningful behavior change for healthier people and a healthier planet. She combines psychological insights, data, and AI to design solutions that improve health, support sustainable choices, and strengthen financial decision-making. She’s also the co-founder of Nuance Behavior, a behavioral science collective that partners with product and innovation teams to build digital products and services for behavior change at scale.

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