Acquiring Financial Educators and Publishers - A Conversation with Ian Rosen

Have a Financial Education or Publishing company? Interested in the details of becoming acquired? Get your answers in today's episode. Ian is the CRO of Magnifi a division of Tifin and has acquired a number of smaller educators and publishers over the past couple years.

00:00 | Who is Ian Rosen?
05:56 | Why acquire Financial Education Companies?
08:11 | Is it easier to build a product or an audience?
09:28 | Why not start from scratch vs acquiring a Fined/Finpub company
10:39 | Why aquire when you can joint venture or strike an affiliate deal?
12:47 | How big of a factor are compliance issues when acquiring a company?
17:30 | Did Ian ever consider acquiring companies related to Fintech?
19:04 | Psychology behind Ian's ideal partners
22:20 | Short list on why an acquisition would be attractive to a Finpub
24:04 | The beauty of financial alchemy "Finpub to Fintech"
27:32 | How have current acquisitions gone? What was learned? Plans going forward?
30:44 | Does bad aqcuisition matter less if the backend monetization succeeds?
34:16 | What types of products are working right now?
36:15 | Themes on what marketing works better than others
37:28 | Build a Financial Education company without the Guru phase?
38:49 | Acquiring companies with established audiences vs faceless companies
39:58 | What type of Revenue Multiples do you look to pay companies you aquire
42:30 | Lifetime relationships with founders?
43:24 | Compensation model for acquired founders?
45:00 | What marketing machine will future partners have access to?
46:48 | Amount of control business owners are going to lose
49:51 | Ideal company size that Ian plans to acquire
50:43 | What Ian wishes to fix at an early stage
56:00 | Ian explains "Chateau Fibonacci"
57:09 | Ian's advice for business owners who are planning to quit
1:00:13 | Ian's recommended book that he read recently