Account Management (a tactical guide to success)

De: Fred Fuller and John Brown
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  • Resumen

  • New to the role of Account (or Client) Management? Want to learn specific tactics to help you be a better client manager? You’ve come to the right place. Account Management (a tactical guide to success) is the podcast for what happens after the sale. We offer sound advice for Account Management professionals who want to sharpen their skills and grow in the role. We focus on real-world advice and tactics for success.
    Copyright 2020 All rights reserved.
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Economía Exito Profesional Gestión Gestión y Liderazgo
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Episodios
  • How to Successfully Land An Account Manager Role

    How to Successfully Land An Account Manager Role
    Sep 26 2023

    In this episode, Fred and John discuss the best ways to be successful applying for a role as an Account Manager including:

    • Getting your foot in the door
    • Resume
    • Interviewing
    • First three months
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    49 m
  • Wrap up of the basics of Account Management

    Wrap up of the basics of Account Management
    Feb 17 2023

    In this episode, Fred and John do a wrap-up of topics from the book. Including:

    1. Be more than a pass through
    2. Be a student of the game
    3. Be a person of character
    4. Resources available for further study
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    47 m
  • Communications (Part 2)

    Communications (Part 2)
    Jul 11 2022

    In this episode, Fred and John continue the conversation about the right way to approach communication with your clients. Including:

    -Communication with emotional context

    -Knowing your audience

    -Using listening as a communication tool
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    45 m

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Real World Experience

You can tell Fred and John have walked the walk of account management. This is great knowledge for anyone who deals with customers in a B2B way. I often wonder should I do X or Y and they teach you how to make decisions on your own rather than just tell you what to do.
Their zany banter is also very entertaining and shows that being human is part of the process of client success/account management.
If you don't think spending $50 to get a couple of classes a month from these guys would be worth it, you should go back to answering calls on the customer support line.

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