Geek out on Amazon PPC with Mike Frekey! Learn data-driven ad strategies, AI’s impact on advertising, and tips for optimizing campaigns to boost your Amazon sales. 🚀

Amazon advertising expert Mike Frekey takes center stage in this episode, sharing his wealth of experience from Amazon PPC agency industry leaders like IGG and Perch. His journey through the world of Amazon advertising for over 100 brands underscores the importance of data over creativity in crafting successful strategies. Mike details the collaborative efforts with data scientists at Perch to create robust advertising campaigns using sponsored products, brands, and display ads, all while emphasizing the crucial role of numbers in spotting growth opportunities and fine-tuning advertising efforts.

Listeners will gain invaluable insights into the meticulous process of auditing Amazon accounts to spotlight top-selling products and optimize ad spend across various types and placements. Mike breaks down the significance of understanding conversion rates and differentiating between brand and non-brand targets to maximize incremental sales potential. By utilizing brand analytics and search query performance data, he highlights how to effectively assess market positioning and address product issues that may impact performance more than the advertising strategies themselves.

Adding a forward-looking dimension, Mike explores the evolving landscape of Amazon's PPC offerings and the burgeoning role of AI in advertising. He shares his enthusiasm for Amazon Marketing Cloud audiences and budding avenues like sponsored TV, while candidly pointing out challenges such as audience targeting limitations and conversion tracking hurdles. Wrapping up, Mike imparts strategic wisdom on launching products on Amazon, from risk management to harnessing social proof, illustrating how to use Amazon's first-party data for long-term success. This episode promises a comprehensive look at mastering the art of Amazon advertising, all seasoned with Mike's unique insights and expertise.

In episode 438 of the AM/PM Podcast, Kevin and Mike discuss:

• 00:00 - Data Nerd's Amazon Advertising Strategies
• 02:39 - Amazon Marketing Strategies and Data Analysis
• 06:11 - Agency Age and Automation vs. Humans
• 09:03 - Analyzing Amazon Advertising Strategies
• 12:26 - Gender-Specific Product Line Analysis
• 16:33 - Amazon PPC Strategies and Attribution Challenges
• 18:40 - Amazon Bid Boosting Challenges
• 25:06 - Campaign Monitoring and Analysis Priorities
• 27:33 - Impact of AI on Amazon Advertising
• 29:15 - Future of AI in Amazon Advertising
• 31:41 - AI Transformation in Workforce
• 35:38 - Amazon Algorithm
• 39:31 - Amazon Advertising Launch Strategy Tips
• 41:59 - Product Reviews for Amazon Success
• 47:15 - Networking and Event Promotion on LinkedIn
• 48:30 - Kevin King's Words of Wisdom

Shivali Patel shares her journey from aspiring med student to e-commerce expert, plus FBA tips, AI insights, and a 7-day challenge to find winning products. Don't miss this episode!

What if you could transform your career from the traditional paths to the flexible world of digital entrepreneurship? Join us for a captivating conversation with Shivali Patel, who shares her unconventional journey from aspiring medical student to a thriving Amazon seller and brand evangelist for Helium 10. Discover how Shivali's pivot into the e-commerce space began with dropshipping and evolved into a passion for creating self-help content through Kindle Direct Publishing (KDP). Shivali's story is a testament to the vast opportunities within the digital economy and the power of strategic career changes.

As Shivali recounts her fascinating transition from beauty queen to Helium 10 evangelist, we explore the dynamic realm of e-commerce software. Uncover the unique strengths of tools like Helium 10 that enhance the seller's experience, driven by Shivali’s expertise in marketing and communications. This episode is packed with personal anecdotes and highlights the competitive edge Helium 10 provides to sellers navigating the digital landscape. Shivali also shares practical strategies for Amazon sellers, including a seven-day challenge designed to find profitable products using Amazon FBA, while emphasizing the importance of perseverance and community support in overcoming initial hurdles.

We also venture into the world of networking and knowledge-building, where Shivali discusses the value of attending industry events and engaging with professional communities for growth. Learn about the role of AI tools in book publishing and the future of AI in e-commerce, offering insights into creating and selling products in a rapidly evolving market. With actionable advice and inspiring stories, this episode is a must-listen for anyone eager to thrive in the competitive world of Amazon selling and beyond.

In episode 437 of the AM/PM Podcast, Kevin and Shivali discuss:

• 02:12 - Interview on Content Creation Collaboration
• 07:55 - Entrepreneurial Journey
• 10:48 - From Beauty Queen to Helium 10 Evangelist
• 11:07 - Perspective Shift From User to Ambassador
• 19:30 - 7-Day Challenge for Amazon FBA Sellers
• 22:31 - KDP Metadata Training and Replays
• 27:20 - Building Relationships and Resources for Sellers
• 29:47 - Investing in Knowledge and Connections
• 31:05 - Mastermind Events and Networking ROI
• 35:44 - Exploring Opportunities With Amazon KDP
• 36:38 - Navigating KDP and Book Publishing
• 42:52 - Optimizing Book Cover Design for Conversions
• 45:56 - Future of AI and Amazon
• 51:17 - Shivali's Ultimate Life Goals
• 53:29 - Kevin King's Words of Wisdom

Master Amazon PPC with Mansour Norouzi of Incrementum Digital! Discover data-driven ad strategies, AI insights, and expert tips to optimize your campaigns for growth.

Amazon advertising expert Mansour Norouzi, Director of Advertising at Incrementum Digital, shares his transformative journey from civil engineering in Iran to becoming a pivotal figure in the Amazon PPC space. Join us as Mansour unravels his unique experiences in Amazon PPC optimization strategies and his role at Incrementum Digital. He highlights the challenges of restricted U.S. travel and how these hurdles have shaped his career, emphasizing a strategic shift towards location independence and e-commerce.

We navigate the rapidly changing landscape of Amazon advertising, exploring how it has evolved to match, and sometimes surpass, the capabilities of giants like Google. Mansour dives into the advanced functionalities of the Amazon Marketing Cloud, a tool that grants advertisers an unprecedented level of customer interaction insights. This episode also addresses the transformative role of AI in marketing, balancing skepticism with the benefits of AI in streamlining tasks and enhancing client relations while underscoring the irreplaceable need for human strategic input.

Listeners will gain valuable insights into the intricacies of managing PPC campaigns, including common pitfalls and expert advice on optimizing budgets and campaign structures. Mansour candidly discusses the importance of maintaining a balanced organic and paid sales ratio, offering a roadmap for achieving sustainable growth. As a bonus, Mansour and Kevin also tease upcoming content from the Billion Dollar Seller Summit Iceland and an exciting future episode featuring Shivali Patel from Helium 10, ensuring our listeners stay ahead in the ever-evolving e-commerce landscape.

In episode 436 of the AM/PM Podcast, Kevin and Mansour discuss:

• 00:00 - Amazon PPC Strategies With Mansour
• 06:43 - Scaling Supplement Brands Through Advertising
• 09:46 - Marketing Passion Project
• 11:24 - Evolving Amazon Advertising Strategies
• 15:44 - Amazon Marketing Cloud Audience Customization
• 25:28 - Future Impact of AI in Amazon PPC
• 30:26 - Generative AI Tools for Video Production
• 33:04 - AI Improving Agency Selection Process
• 35:25 - Amazon Advertising and Client Management
• 37:06 - Client Growth Incentives and Compensation
• 40:23 - Amazon Advertising Services and Brand Management
• 43:15 - Amazon PPC Campaign Optimization Strategies
• 50:58 - Grouping Keywords by Volume and Intent
• 54:45 - Kevin King's Words Of Wisdom