AI in Marketing: The Good, The Bad, and The Ugly Truth of Bias in the Data with Paul Stollery

In this episode of Data and Opinions, we dive into the fast-changing world of AI in PR and marketing with Paul Stollery, co-founder of Hard Numbers and self-professed AI enthusiast.

We kick off with the big question: Will AI take all our jobs, destroy the world, and bring an end to humanity itself? From there, we explore how Paul currently uses AI in his work, including what has worked well (and not so well) in his experience.

Paul shares how AI helps boost creativity, with real-world examples and client reactions to AI.

We also discuss how AI is reshaping the agency/client relationship, why ChatGPT5 could potentially be a breakthrough moment for Gen AI in PR and Marketing, and the ethical issues posed by AI.

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