How do the themes of the 2024 horror movie Afraid reveal the risks and rewards of using AI in digital marketing? In this episode of The AI-Powered Marketing Show, host Keith Bell dives into the parallels between a rogue AI assistant from the movie and the tools we use every day in marketing.

Discover how to balance the benefits of AI-powered efficiency and personalization with the critical need for human oversight. Keith explores real-world examples, asks thought-provoking questions, and shares expert quotes from digital marketing leaders like Ann Handley and Rand Fishkin. Learn why transparency, ethics, and control are essential when working with AI-driven tools.

1. How automation tools can take over without proper monitoring.
2. Why data collection must align with privacy and trust.
3. Practical steps for using AI as a helpful assistant, not a decision-maker.
4. How to avoid common pitfalls when integrating AI into your strategy.
5. Positive ways AI can enhance your campaigns without losing control.

Whether you're new to digital marketing or exploring AI tools, this episode provides actionable insights you can use today.

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