AI Won’t Fix Mediocre Marketing—Here’s What Actually Works | Catherine Toms

AI is transforming marketing, but most teams are either overwhelmed or winging it. 💩

In this episode, AI marketing expert Catherine Toms shares what’s actually working, what’s just hype, and how to stay ahead without burning out. Plus, the best AI tools, the biggest mistakes marketers make, and why great strategy still beats great tech.

Our guest Catherine Toms is an AI marketing consultant, and speaker focused on helping teams use AI strategically. With 25+ years in marketing, she’s trained over 10,000 marketers across 20+ countries. She specializes in AI literacy, workflow optimization, and marketing innovation—helping businesses drive growth while avoiding AI hype. Follow her work:

https://www.linkedin.com/in/catherinetoms/

https://aiinmarketing.co/level-1-ai-in-marketing/

Catherine Toms is an AI marketing educator, consultant, and speaker focused on helping teams use AI strategically rather than chaotically. With 25+ years in marketing, she’s trained over 10,000 marketers across 20+ countries and advises top brands like Twitter, Danone, and General Assembly. She specializes in AI literacy, workflow optimization, and marketing innovation—helping businesses drive growth while avoiding AI hype.

🤖 Additional Яesources:

- Dove's AI Prompt Guide for Inclusive Images: https://www.dove.com/au/stories/campaigns/keep-beauty-real.html

- NotebookLLM: https://notebooklm.google.com/

🤖 Connect with Juan Faisal:

- LinkedIn: https://www.linkedin.com/in/akajuanfaisal/

- Newsletter: https://juanfaisal.substack.com/

- Website: https://juanfaisal.com/

🤖 Creativity & Robots: “A love letter to human creativity, with AI as the stage prop.”

Host Juan Faisal interviews creative professionals to discuss how generative AI influences our creative process, work, and media consumption. Join us to learn how AI can enhance your creativity and dive into the ethics and realities of the technology. For experts and beginners alike.

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🤖 Timestamps:

00:00 - Who’s Catherine Toms?

02:17 - The Evolution of AI in Marketing

06:02 - How Smart Marketers Use AI

11:14 - Choosing the Right AI Tools for You

14:17 - Are Marketers Afraid of AI?

19:52 - Geographical Differences in AI Adoption

21:49 - AI Bias Is Real. Can We Fix It?

28:42 - Connect With Catherine Toms

#generativeAI #AImarketing