This episode is sponsored in part by BetterHelp.

This week, we’re clipping in with Jess Rothschild to talk about SoulCycle: the high-octane, candlelit cardio craze that once had New Yorkers dropping $20k to ride front row. With $100M+ in revenue, instructors trained like pop stars, and a tightly curated sense of belonging (read: exclusivity), SoulCycle pedaled its way into cultural obsession—and, depending on who you ask, cult status.

Jess, a former SoulCycle instructor and host of the GLAAD-nominated Finding Fire Island and new docu-podcast Cult of Body & Soul, joins us to unpack the seductive psychology of the SoulCycle experience: from spiritual monologues to the sweaty transference happening mid-sprint. We talk about limerence, manipulation, performance, and yes, the merch.

Whether you’re a front-row devotee or just cult-curious, this ride gets personal.

For more from Jess, check out her podcasts Hot Takes & Deep Dives and Cult of Body & Soul, or follow her on Instagram @jessxnyc.

Also… let it be known that:

The views and opinions expressed on A Little Bit Culty do not necessarily reflect the official policy or position of the podcast. Any content provided by our guests, bloggers, sponsors or authors are of their opinion and are not intended to malign any religion, group, club, organization, business individual, anyone or anything. Nobody’s mad at you, just don’t be a culty fuckwad.

**PRE-ORDER Sarah and Nippy's newest book here

Check out our lovely sponsors

Join ‘A Little Bit Culty’ on Patreon

Get poppin’ fresh ALBC Swag

Support the pod and smash this link

Cult awareness and recovery resources

Watch Sarah’s TEDTalk

CREDITS:

Executive Producers: Sarah Edmondson & Anthony Ames

Production Partner: Amphibian.Media

Co-Creator: Jess Tardy

Associate producers: Amanda Zaremba and Matt Stroud of Amphibian.Media

Audio production: Red Caiman Studios

Theme Song: “Cultivated” by Jon Bryant co-written with Nygel Asselin

We’re back with Part 2 of our conversation with Jane Borden, author of Cults Like Us, where we pick up right where we left off – with the Puritans, of course. Because what’s more American than a doomsday cult in denial?

In this half, we explore how their legacy of moral perfectionism, isolationism, and a rigid “us vs. them” worldview continues to shape American institutions, politics, and even pop psychology. Jane takes us through the cult wars of the ’80s and ’90s, the rise of deprogrammers and cult apologists, and the influence of Large Group Awareness Trainings (aka LGATs) like EST and Landmark on today’s self-help landscape.

We also dive into the concept of normative dissonance, how political architects like Newt Gingrich exploited division for power, and why bridging social gaps might be the antidote to modern-day culty chaos. Along the way, Jane reminds us why humor can be a powerful tool for understanding even the darkest parts of our culture.

If you missed Part 1, hit pause and go back. We promise it’s worth it! And be sure to check out Cults Like Us and more of Jane’s work at janeborden.com.

Also… let it be known that:

The views and opinions expressed on A Little Bit Culty do not necessarily reflect the official policy or position of the podcast. Any content provided by our guests, bloggers, sponsors or authors are of their opinion and are not intended to malign any religion, group, club, organization, business individual, anyone or anything. Nobody’s mad at you, just don’t be a culty fuckwad.

**PRE-ORDER Sarah and Nippy's newest book here

Check out our lovely sponsors

Join ‘A Little Bit Culty’ on Patreon

Get poppin’ fresh ALBC Swag

Support the pod and smash this link

Cult awareness and recovery resources

Watch Sarah’s TEDTalk

CREDITS:

Executive Producers: Sarah Edmondson & Anthony Ames

Production Partner: Amphibian.Media

Co-Creator: Jess Tardy

Writer: Kristen Reiter

Associate producers: Amanda Zaremba and Matt Stroud of Amphibian.Media

Audio production: Red Caiman Studios

Theme Song: “Cultivated” by Jon Bryant co-written with Nygel Asselin

Were the Puritans America’s first cult? Our guest this week makes a compelling case for yes.

Jane Borden is a journalist and the author of Cults Like Us: Why Doomsday Thinking Drives America. In Part 1 of this two-part conversation, she joins us to unpack how Puritan beliefs—think apocalypse prepping, chosen nation syndrome, and the worship of wealth—laid the groundwork for the kind of culty thinking that still thrives in America today.

We dig into the legacy of American exceptionalism, the allure of authoritarian leaders, and the ways our pop culture heroes reflect Puritan values more than we realize. Jane also walks us through the tragic case of the Love Has Won cult and explains how power warps empathy, especially when paired with a doomsday mindset.

It’s a wild ride through history, psychology, and politics, with heavy cult undertones.

Check out Jane’s book Cults Like Us and more of her work at janeborden.com, and stay tuned for Part 2 next week.

Also… let it be known that:

The views and opinions expressed on A Little Bit Culty do not necessarily reflect the official policy or position of the podcast. Any content provided by our guests, bloggers, sponsors or authors are of their opinion and are not intended to malign any religion, group, club, organization, business individual, anyone or anything. Nobody’s mad at you, just don’t be a culty fuckwad.

**PRE-ORDER Sarah and Nippy's newest book here

Check out our lovely sponsors

Join ‘A Little Bit Culty’ on Patreon

Get poppin’ fresh ALBC Swag

Support the pod and smash this link

Cult awareness and recovery resources

Watch Sarah’s TEDTalk

CREDITS:

Executive Producers: Sarah Edmondson & Anthony Ames

Production Partner: Amphibian.Media

Co-Creator: Jess Tardy

Writer: Kristen Reiter

Associate producers: Amanda Zaremba and Matt Stroud of Amphibian.Media

Audio production: Red Caiman Studios

Theme Song: “Cultivated” by Jon Bryant co-written with Nygel Asselin