A Conversation With Sam Saifi of RevenueLabz

" Don't fall in love with the paycheck, fall in love with the client." That's one of the bits of sage advice from Sam Saifi, founder of Revenue Labz.

Sam shares his journey into email by way of copywriting in this email-and-marketing focused conversation. While Sam operates from the UK, the majority of his clients focus on the US market as well. Revenue Labs "with a zed" specializes in e-commerce DTC (direct to consumer) clients, particularly those based in the Shopify ecosystem.

Sam's got a refreshing enthusiasm for email — given that it's older than he is, that's kind of fun! He and his team focus on the trackable, scalable, measurable and own-able aspects of email. Sam and host Matthew Dunn also delve into text messaging for marketing purposes.

The "Labs with a zed" label isn't accidental; Sam shares some terrific advice about a testing-centric, data-centric approach to scaling a DTC brand.

If your company is in the DTC space...this is a great conversation for you!