• 7 Slides That Saved Uber $35M: Marketing Data Science with Sundar Swaminathan | Horizons Podcast

  • Jan 28 2025
  • Duración: 55 m
  • Podcast

7 Slides That Saved Uber $35M: Marketing Data Science with Sundar Swaminathan | Horizons Podcast

Escúchala gratis

Ver detalles del espectáculo

  • Resumen

  • Listen now on YouTube, Spotify, and Apple.—Sundar Swaminathan is a growth marketing expert with 15 years of experience including at Uber, and is now a Marketing Data Science & Experimentation advisor to consumer tech scaleups and writes weekly in experiMENTAL.Some takeaways:1/ Magic Trip Metric = Your New BFF 🪄 Why it matters: Uber's genius "magic trip" metric quantified customer experience by breaking down each ride into measurable expectations vs. reality. The real magic? It helped pinpoint exactly where experiences went wrong, making fixes surgical and effective. The move: Create your own "magic" metrics by mapping your customer journey and setting quantifiable benchmarks for each step.2/ Last Click Attribution? Still Valid (Really!) 📱 Hot take: "Last click is wrong, but it's consistently wrong" - Sundar's refreshing perspective on keeping attribution simple. For mid-stage companies with 2-3 channels, last-click can work just fine. Pro tip: Focus on contribution over attribution. Test incrementality by holding one channel constant while varying another.3/ The 90% Failure Club 🎯 Reality check: ~90% of experiments fail. But here's the twist - that's actually good! The key is building a culture that celebrates learning from failures rather than avoiding them. Power move: Don't sell experimental success; sell the process of generating 3-4 new ideas from each experiment.4/ The PACE Framework for Data Leaders 📊 Break it down from Sundar’s course:* Prioritization: 1 hour/week* Analysis: 3-4 days max* Communication: 1 full day* Execution: 1-2 hours follow-up The secret sauce: Most analysts spend too much time on analysis and not enough on communication.5/ The Anti-Service Model 🤝 Game-changer: Stop treating data teams as service providers. Sundar's move? Weekly stakeholder-analyst meetings to establish partnerships, not support relationships. Why it works: Better prioritization, more trust, and easier promotions.6/ Data Democracy > Data Dictatorship 👑 Case study: Uber's Query Builder made SQL queries go viral (yes, really). Giving everyone access to data created a feedback loop of data obsession. The lesson: Data tools don't create data culture - but they can amplify it.7/ The Simple Stack Surprise 🛠 Plot twist: Uber's data science team primarily used just SQL and Google Sheets. Not Python. Not R. Just good ol' spreadsheets and queries. The takeaway: Don't let tool FOMO hold you back. Focus on business acumen over technical complexity.—Where to find Sundar Swaminathan:* Website: https://experimental.beehiiv.com/* LinkedIn: https://www.linkedin.com/in/sswamina3/ —In this episode, we cover:00:00 Introduction 00:35 Uber's "Magic Trip" 03:46 Building a Data Obsessed Culture 05:12 Travis Kalanick's egoless leadership 07:59 7 Slides That Saved Uber $35M 11:22 When "extreme" experiments are justified 12:59 Why last click is sometimes all you need 16:34 Probabilities are being misunderstood 17:38 80-90% of experiments will fail 20:18 How many experiments are needed for a homerun? 21:33 Uber Eats started as an experiment 22:42 The experiment "success" trap 26:13 Building an experimentation strength in your company 27:49 You don't need fancy tools 29:30 How Uber made SQL internally viral 32:03 AI is not a panacea for marketing analysts 35:52 The PACE framework for data analysis 40:28 Where to invest your time as a marketing analyst 42:10 How to work effectively with analysts 44:16 The Journey into Newsletter Writing 48:21 Strategies for Growing Online Presence 49:51 How to grow your own following on LinkedIn 50:59 Future Aspirations and Projects—Obligatory disclaimer: I've worked at YouTube and Google for about a decade in various marketing teams. Nothing I say in my personal spaces is necessarily endorsed by them. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit horizonspod.substack.com
    Más Menos
Más Menos

Lo que los oyentes dicen sobre 7 Slides That Saved Uber $35M: Marketing Data Science with Sundar Swaminathan | Horizons Podcast

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles