In this episode of The Get Shit Done Experience, John Morris shares seven easy types of content videos that can help business owners, CEOs, founders, and sales professionals increase their visibility and grow their business. John discusses practical steps to create engaging content, including 'walk and talk' videos, 'did you know' segments, product showcases, brand promise videos, collaborations with favorite customers, life analogies, and combining entertainment with information. Drawing from his own experiences and successes, John emphasizes the importance of storytelling, being relatable, and consistently creating content to capture and retain attention.

KEY TAKEAWAYS

• Seven Types of Content: John Morris outlines seven effective types of content videos to increase visibility and business growth:
  • Walk and Talk videos
  • Did You Know segments
  • Product showcases
  • Brand promise videos
  • Collaborations with favorite customers
  • Life analogies
  • Combining entertainment with information
• Practical Steps for Engagement: John offers actionable tips to create content that engages audiences.
• Storytelling is Key: The importance of storytelling in creating content that resonates and connects with the audience is emphasized.
• Be Relatable: Consistently making content that feels authentic and approachable helps capture and retain attention.
• Consistency is Crucial: To maintain visibility and engagement, regular content creation is necessary.

QUOTES

• "Entertain to educate."
• "If your content is a job, that's a problem as well."
• "People are going to social media to be entertained first, and then to be informed second."
• "You have to get ultra creative. You have to have fun, and you have to show people layers of who you are beyond your job."
• "The only thing standing your way is fear, and typically that fear comes because you don’t know what to do."
• "Don't let them steal your pie."

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Timecodes

00:00 Introduction
02:30 Walk and Talk: Engaging Your Audience
06:15 Did You Know Videos: Inform and Entertain
12:47 Showcase Videos: Demonstrating Value
18:42 Brand Promise Videos: Building Trust
25:20 Collaborative Videos: Strengthening Relationships
27:24 Promoting Both Brands Together
28:10 Partner Testimonials and Content Strategy
28:43 Creating a Content Library
29:27 The Power of Collaboration
33:08 Work-Life Harmony
34:02 Life Analogies in Business
41:54 Entertain to Educate
49:29 Combining Passions with Business
50:52 Conclusion and Call to Action