Over the last 5 years, direct mail has made a real comeback as a lead generation strategy in real estate. The problem is, now that more people are competing for mailbox space, it’s really easy for your letter to end up at the bottom of a trash pile.

That is unless you do something to make sure your mail stands out in a sea of sales letters.

My secret? The lumpy mail strategy or sending mail with small gifts you can get at the Dollar Store.

It’s hard to believe that a cheap trinket can get you a listing, but we’ve been able to get $5 million dollar listings with this strategy.

What kind of gifts should we send? How do we make sure the mail actually gets opened?

In this episode, I share a strategy that will get your phone ringing off the hook with motivated sellers.

Things You’ll Learn In This Episode

-Think trinket, not bribe

Most agents think winning a million dollar listing requires an expensive gift, but would a high price tag actually work against you?

-How to package the letter so it gets opened

With more people sending direct mail to your target audience, how do we make it impossible for them to throw it into the trash without reading it first?

-Persistence, originality and expertise

The lumpy mail strategy isn’t actually about the gifts. What should we aim to do with it?

Read the full article here.

Want to master persuasive marketing and set yourself apart from every other agent in your market? Get my book, Six Weeks to Real Estate Success. Available on Amazon. And if you send me a screenshot of an Amazon review, you'll get my 100 top split tested headlines for Facebook and Instagram ads. Just DM that screenshot to me on Instagram, @dustinmfox.

About Your Host

Dustin Fox is the co-founder of the Fox Homes Team, a speaker and the author of Six Weeks to Real Estate Success. Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths.

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