63 | Small Business Marketing Made Easy: Email Marketing Tips for Podcasters with Shelly Niehaus

Are you making the most of email marketing to grow your podcast and business?

In this episode of Podcast Growth Club, host Rayna Rokicki sits down with marketing coach Shelly Niehaus to uncover why an email newsletter is one of the most powerful tools you can use to build a deeper connection with your audience—beyond the noise of social media. Shelly shares a clear, beginner-friendly approach to launching your email list, from choosing easy-to-use platforms like Kit, to crafting lead magnets that actually convert, and building authentic relationships with your subscribers. Together, Rayna and Shelly explore how podcasting and email marketing work hand-in-hand, offering practical advice on how to simplify your strategy and show up consistently for long-term growth.

Connect with Shelly Niehaus:

• Podcast - Marketing Tips for Small Business Owners
• Ep. 40 - Email Marketing Made Easy in 5 Simple Steps
• Ep. 62 - 5 Simple Steps to Grow Your Email List

Write a positive written review for Podcast Growth Club from now until Aug. 31st and get two bonuses.

20% off a podcast consulting package (good thru 12/31/25)

Enter a monthly drawing for a FREE podcast audit (starting in Sept.)

How to Enter:

1. Write a positive written review for Podcast Growth Club on Apple Podcasts or Spotify.

2. Screenshot the review and DM it to Rayna Rokick on Linkedin.